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Advertising and Organization's Green Behavior
2018Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results.
Augustin Constantin Mitu +1 more
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Green Advertising: Salvation or Oxymoron?
Journal of Advertising, 1995Abstract The purpose of this paper is to clarify the nature of green advertising, thus demonstrating that the concept is far more complex than the extant marketing literature suggests. Green is characterized here as a two dimensional concept with political (reformism to radicalism) and human positional (anthropocentric to ecocentric) dimensions.
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Journal of Advertising, 2016
This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption ...
Brandon J. Reich +1 more
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This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption ...
Brandon J. Reich +1 more
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Driving Forces in Green Advertisements: A Comparison of Green Advertisements in Ten Countries
2022Matthes, Jörg +5 more
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Green Advertising and Green Public Relations as Integration Propaganda
Bulletin of Science, Technology & Society, 2001When faced with an environmental problem, corporations can either deal with it or merely give the appearance of managing it. The latter is often the case cause the corporation can maintain a positive public image while not actually doing anything to solve the problem.
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Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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Green Marketing in Healthcare Advertising
The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores the intersection of green marketing and the healthcare sector, emphasizing how sustainable marketing strategies can enhance environmental responsibility and improve ...R. Delecta Jenifer +4 more
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The Influence of Green Products on Green Repurchase Intention Through Green Advertising
International Journal of Management Research and EconomicsStarbucks as a coffee shop retail company implements green products by launching several initiatives to reduce the environmental impact by using tumblrs and straws made of paper as well as carrying out green advertising.to increase public awareness of caring for environmental sustainability. This research aims to analyze the influence of green products
null Nyoman Mutiara Pradnyani +1 more
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The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions
2021Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu +1 more
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