Results 271 to 280 of about 227,886 (296)

Green advertising skepticism: A bibliometric analysis

ACADEMICIA: An International Multidisciplinary Research Journal
AbstractPurposeThis study seeks to analyse quantitatively historical research trends and propose future directions in the field of consumer's skepticism towards green advertising through bibliometric analysis.MethodologyA bibliometric analysis was conducted on 261 articles sourced from Scopus and Web of Science, following Donthu et al.
Isha Verma, null Gayatri
openaire   +1 more source

Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Sustainability, 2023
Mladen Pancic, Hrvoje Serdarušić
exaly  

Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Business and Society Review, 2021
Kulwinder Kaur, Vikas Kumar, Amanjot Singh Syan   +2 more
exaly  

Perceived Believability of Televised Green Advertising

Association of Marketing Theory and Practice Proceedings, 2016
Consumers are typically skeptical and cynical of advertising claims for products and generally disbelieve most advertised information. Believability of advertisers’ claims is crucial for consumer adoption of products, but consumers’ environmental imagination should be assessed to enhance believability of green marketing claims.
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Optimal batch shipment policy for an imperfect production system under price-, advertisement- and green-sensitive demand

Journal of Management Analytics, 2022
Bibhas Chandra Giri, Anamika Dash
exaly  

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

International Journal of Advertising, 2023
Kyeongwon Kwon, Jaejin Lee, Cen Wang, Vaibhav Shwetangbhai Diwanji   +3 more
openaire   +1 more source

Special Issue on Green Advertising

Journal of Advertising, 2012
Kim Sheehan, Lucy Atkinson
openaire   +1 more source

Effects of green innovation and advertisement in an imperfect production‐based competitive supply chain under two‐tier credit facility

Mathematical Methods in the Applied Sciences, 2021
Anindya Mandal, Brojeswar Pal
exaly  

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Journal of Global Fashion Marketing, 2022
Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata   +2 more
exaly  

Analyzing an imperfect production inventory model for green products considering learning effect on screening process under advertisement dependent credit period

Journal of Industrial and Management Optimization, 2023
Shyamal Kumar Mondal
exaly