Green advertising is more environmentally friendly? The influence of advertising color on consumers' preferences for green products. [PDF]
Front Psychol, 2022 The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’ preferences through three experiments.
Wenting F +3 more
europepmc +6 more sources
Credibility of green advertising: six elements that drive credibility in green advertising [PDF]
Frontiers in Communication, 2023 The goal of this academic research was to examine to what extent sustainable advertising messages are perceived as credible by the Belgian consumer.
Gino Verleye +3 more
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Marketing communication: Creating green advertising ADS [PDF]
Ekonomski Pogledi, 2015 Growing awareness about the existence of the ecological crisis has led to rapid growth of the green consumer segment on the market. Many companies has seen this trend as a potential opportunity for gaining competitive advantage, which is considered as ...
Milovanov Olja, Đokić Ines
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Anatomy of green advertising [PDF]
, 1993 Much work has been published, both in scholarly journals and the popular press, about the greening of the American consumer. Most of the past work, if not all, deal with consumer profiles; none deal with "green" advertising. This work is the first attempt to analyze "green" print advertisements.
Iyer, E., Banerjee, S. B.
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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis [PDF]
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin). [PDF]
PLoS ONEAs video platforms such as Douyin, also known as TikTok's Chinese version, continue to grow, there is an increasing interest in the study of green advertising videos to understand their audiovisual features and their impact on audience engagement.
Chuqi Wang, Zhiyu Li
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Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals [PDF]
BMC PsychologyBusinesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products.
Jia-cheng Li +3 more
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The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation [PDF]
Frontiers in PsychologyObjectivesThere is currently a discrepancy between consumers' understanding and practice of green consumption, resulting in inadequate levels of engagement.
Mingfang Dong, Danyang Cao, Tianli Liu
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Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist [PDF]
Binus Business Review, 2011 Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Tinjung Desy Nursanti, Melisa Melisa
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Impact of green advertisement and environmental knowledge on intention of consumers to buy green products [PDF]
BMC PsychologyIn recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products.
Dongqin Li
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