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The effect of green advertising and environmental ethics on consumer purchase behavior
Revista Produção e Desenvolvimento, 2022 Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data of ...
Yakup Durmaz, Ömer Çavuş
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GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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Indian Journal of Science and Technology, 2015 This study examines the effects of green ads on consumer responses focused on an advertiser’s green characteristics, which is found to be an important variable. By applying a 2 × 2 × 2 factorial design using 472 subjects in Korea, this study demonstrates that the three independent variables of green ad claims, green source credibility, and green ...
Mi-Jeong Kim, Sangpil Han
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Jurnal Siasat BisnisPurpose – This study maps the development of research on green advertising and green purchase intention from 2015 to 2025. This study is motivated by the increasing relevance of environmental sustainability issues in marketing practices and consumer ...
Zinulaen, Radyan Dananjoyo
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Green advertising effects on attitude and choice of advertising themes
Asia Pacific Journal of Marketing and Logistics, 2005 The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement ...
D'Souza, Clare., Taghian, Mehdi.
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Green advertising and its impact on environmentally friendly consumption choices: A review [PDF]
Industrija, 2021 Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential.
Krstić Jelena +2 more
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Frontiers in Psychology, 2022 Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative advertising in the green products field.
Kuocheng Ni +4 more
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How Does the Interactivity of Social Media Affect the Adoption of New Green Products?
Frontiers in Psychology, 2021 In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising.
Xin Cao +3 more
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Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Brigitte Naderer, Suzanna J. Opree
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