Results 21 to 30 of about 545,105 (338)
The influence of moral identity on green consumption
Frontiers in Psychology, 2022 Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different
Dalin Li, Guo Cheng, Chunya Wang
doaj +1 more source
Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions [PDF]
Marketing (Beograd. 1991), 2023 Due to increasing degradation of natural environment, the importance of environmentally responsible production and consumption, as well as green marketing and sustainable labeling has been growing.
Kolović Tijana +2 more
doaj +1 more source
The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising [PDF]
Journal of Euromarketing, 2015 This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity ...
Blasche, J., Ketelaar, P.E.
openaire +3 more sources
Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
doaj +1 more source
Young generation and environmental friendly awareness: does it the impact of green advertising?
Business: Theory and Practice, 2021 The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green ...
Lalu Edy Herman +2 more
doaj +1 more source
Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
doaj +1 more source
Jurnal Manajemen, 2017 Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi.
Dwinita Laksmidewi
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội, 2023 In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change.
Kiều Anh Tài, Bùi Ngọc Tuấn Anh
doaj +1 more source
Environmental Collaboration under Various Contracts in the O2O Closed-Loop Supply Chain
Discrete Dynamics in Nature and Society, 2022 This study considers the dynamic pricing and green advertising incentive decisions in the O2O closed-loop supply chain. Through green advertising efforts, the manufacturer and the retailer push up the consumers’ environmental consciousness and the return
Yang Bai, Xueying Meng
doaj +1 more source
Journal of Management and Business Review, 2017 The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on ...
Fenny Fathiyah, Zakaria Wahab
doaj +1 more source