Imagining Corporate Sustainability as a Public Good Rather than a Corporate Bad [PDF]
, 2014 Corporations have been criticized for their environmental misdeeds for over a century, so it is not surprising that many view corporate approaches to sustainability with skepticism.
Wagner, Wendy E.
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Environmental advertising in China and the USA: the desire to go green [PDF]
, 2016 Book Review Environmental advertising in China and the USA: the desire to go green, by Xinghua Li, London and New York, NY, Routledge, 2016, 158 pp., £90.00 (hardback), ISBN 978-415-74413-
de Burgh-Woodman, H
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Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]
Decision Science LettersThis study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
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Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.
Marketing and Management of Innovations, 2020 Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process.
Hussain, S.A., Haq, M.A.U., Soomro, Y.A.
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Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising [PDF]
, 2014 This article reflects on my time as the fifth editor of the Journal of Advertising, makes observations about the evolution of scholarship in the Journal over the past decades, offers suggestions for how JA might advance in the coming years, and provides ...
Reid, Leonard N.
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Frontiers in Psychology, 2021 Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society.
Yue Lu +3 more
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HortTechnology, 2019 As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres +2 more
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Whose Grass Is Greener? Green Marketing: Toward a Uniform Approach for Responsible Environmental Advertising [PDF]
, 1992 An axial algebra $A$ is a commutative non-associative algebra generated by primitive idempotents, called axes, whose adjoint action on $A$ is semisimple and multiplication of eigenvectors is controlled by a certain fusion law.
McInroy, Justin, Shpectorov, Sergey
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Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The application of big data targeted advertising in the green supply chain makes the green marketing of products more accurate and effective. This paper applies game theory to study the decisions and coordination issues of a green supply chain in which ...
Haiju Hu, Yakun Li, Mengdi Li
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Green Advertising and Millennials [PDF]
, 2016 This study investigates the responsiveness of Millennials to green versus non-green framed automobile print ads. A 2x2 factorial design was used in which specific advertising frames were manipulated to measure ad attitudes, purchase intentions, and ...
Davidson, Stephanie
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