Results 101 to 110 of about 13,147,592 (278)

Increasing Purchases of Environmentally Friendly Products through Green Advertising and Green Brand Awareness: The Role of Green Brand Image Mediators

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explore how green advertising and green brand awareness influence green brand image and its impact on green purchase behaviour among Generation Z in Indonesia, while also examining the moderating role of green product innovation in ...
Diana Leli Indratno, Shalahuddin Shalahuddin   +1 more
doaj  

The Effect of Green Marketing, Brand Image, and Price Perception on Purchase Decisions for Aqua Brand Packaging Drinking Water

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of green marketing, brand image, and price perception on purchasing decisions for AQUA brand bottled drinking water.
Oktian Frendy Kurniawan, Siti Ning Farida   +1 more
doaj   +1 more source

Circular RNA expression landscapes in myelodysplastic neoplasms: Associations with mutational signatures and disease progression

Molecular Oncology, EarlyView.
In this explorative study, the abundance of circular RNA molecules in bone marrow stem cells was found to be elevated in patients with high‐risk myelodysplastic neoplasms, and to be associated with an increased risk of progression to acute myeloid leukemia.
Eileen Wedge, Morten Tulstrup, Gabriele Todisco, Pedro Moura, Christophe Côme, Jakob Werner Hansen, Jakob Schmidt Jespersen, Balthasar Schlotmann, Maria Creignou, Mette Dahl, Claudia Schöllkopf, Klas Raaschou‐Jensen, Krister Wennerberg, Bo Porse, Joachim Weischenfeldt, Eva Hellström‐Lindberg, Lasse Sommer Kristensen, Kirsten Grønbæk   +17 more
wiley   +1 more source

THE EFFECT OF GREEN MARKETING ON BRAND IMAGE AND ITS IMPACT ON PURCHASE DECISIONS FOR EIGER PRODUCTS IN BANDUNG CITY

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explore the impact of sustainable (green) marketing strategies on brand image and purchasing decisions among Generation Z consumers of EIGER products in Bandung City.
Selna Moh Triwirdarto, Erna Maulina, Arianis Chan   +2 more
doaj   +1 more source

PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION: PERAN MEDIASI GREEN BRAND IMAGE DAN GREEN BRAND TRUST

Media Riset Bisnis & Manajemen
Studi ini bertujuan untuk menganalisis peran green brand image dan green brand trust sebagai variabel mediasi atas pengaruh green marketing terhadap purchase intention.  Data diperoleh dengan menyebarkan kuesioner melalui online via google form dan secara offline dengan wawancara langsung.
Dyah Astarini, Ina Oktaviana Matusin, Luki Adiati Pratomo, Mutia Anindit, Anisah Z Amaliah, Dewi Anggraeni   +5 more
openaire   +1 more source

Stimulator of interferon genes agonist augmented antitumor immunity of osimertinib in Egfr‐mutated lung cancer

Molecular Oncology, EarlyView.
Combining osimertinib with the STING agonist ADU‐S100 activates innate and adaptive immunity to overcome the non‐inflamed microenvironment of Egfr‐mutant lung cancer. This combination increases NK and CD8+ T‐cell infiltration, associated with activation of the STING‐IRF3 pathway and local immunogenic cell death.
Jun Nishimura, Tadahiro Kuribayashi, Johannes Brägelmann, Sachi Okawa, Masataka Taoka, Shunta Mori, Tomoka Nishimura, Takaaki Tanaka, Go Makimoto, Kiichiro Ninomiya, Kammei Rai, Eiki Ichihara, Ryohei Katayama, Katsuyuki Hotta, Masahiro Tabata, Yosuke Togashi, Yoshinobu Maeda, Martin L. Sos, Katsuyuki Kiura, Kadoaki Ohashi   +19 more
wiley   +1 more source

Brand Personality Creation through Advertising [PDF]

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core  

Pengaruh Green Marketing dan Service Quality Terhadap Customer’s Perceived Satisfaction yang Dimediasi Oleh Brand Image

Rekayasa
This research aims to find out and complement information about the influence of green marketing and service quality on customer's perceived satisfaction mediated by brand image.
Ariescha Harjon, Sukmo Hadi Nugroho
doaj   +1 more source

USP29‐regulated noncanonical stabilization of the hypoxia‐inducible factor‐α in aggressive prostate cancer

Molecular Oncology, EarlyView.
We identify USP29 as the only DUB mirroring CA9 expression, a marker of hypoxia and HIF pathway activation associated with PCA aggressiveness. USP29 stabilizes HIF‐1α and HIF‐2α via a noncanonical mechanism that is independent of PHD/pVHL activity yet relies on proteasomal regulation, establishing USP29 as a previously unrecognized regulator of hypoxic
Amelie S Schober, Leire Moreno‐Cugnon, Laura Martínez‐Pérez, Amaia Ercilla, Amaia Zabala‐Letona, Adrián Vicente‐Barrueco, Maider Fagoaga‐Eugui, Saioa Garcia‐Longarte, Blanca Calle‐Ciborro, Encarnación Pérez‐Andrés, Onintza Carlevaris, Sara Pozo, Isabel Mendizabal, Ugo Mayor, Arkaitz Carracedo, Violaine Sée, Edurne Berra   +16 more
wiley   +1 more source

Finding novel vulnerabilities of hypomorphic BRCA1 alleles

Molecular Oncology, EarlyView.
Synthetic lethality screens performed to identify novel vulnerabilities often model complete gene loss, thereby overlooking patient‐derived hypomorphic mutations. In this study, we have performed genome‐wide CRISPR screens on BRCA1 hypomorphic mutations, showing BRCA1I26A behaves like wild‐type, while BRCA1R1699Q mimics deficiency. Furthermore, we have
Anne Schreuder, Klaas de Lint, Hồ Mỹ Phúc Võ, Mariana M. Góis, Rosalie A. Kampen, Marta San Martin Alonso, Ilse Nootenboom, Veronica Garzero, Tiemen J. Wendel, Rob M. F. Wolthuis, Sylvie M. Noordermeer   +10 more
wiley   +1 more source