Results 121 to 130 of about 481,657 (330)

Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry

open access: yesActa Psychologica
Pakistan's growing environmental challenges and the emergence of a green market underscore the necessity of understanding how green marketing strategies shape consumer behavior.
Abdur Rehman   +5 more
doaj   +1 more source

Faking it : counterfeiting and consumer contradictions [PDF]

open access: yes, 2003
Fashion counterfeiting is a multimillion pound business and one which relies on the complicity of the consumer. Frequently seen as a victimless crime, it is a difficult trade to control because as long as consumers desire brands, the greater the market ...
Hart, Susan, Hoe, Lee, Hogg, Gillian
core   +1 more source

The Influence of Green Product, Green Marketing, and Green Brand Image Towards Green Purchase Intention on Sensatia Botanicals Products in Surabaya

open access: yesFormosa Journal of Multidisciplinary Research
This research aims to investigate the influence of green product, green marketing, and green brand image on green purchase intention for Sensatia Botanicals products in Surabaya City.
Acep Samsudin   +1 more
semanticscholar   +1 more source

Plecstatin inhibits hepatocellular carcinoma tumorigenesis and invasion through cytolinker plectin

open access: yesMolecular Oncology, EarlyView.
The ruthenium‐based metallodrug plecstatin exerts its anticancer effect in hepatocellular carcinoma (HCC) primarily through selective targeting of plectin. By disrupting plectin‐mediated cytoskeletal organization, plecstatin inhibits anchorage‐dependent growth, cell polarization, and tumor cell dissemination.
Zuzana Outla   +10 more
wiley   +1 more source

Pengaruh Green Product dan Green Advertising Terhadap Citra Merek dan Keputusan Pembelian Air Minum Dalam Kemasan Merek AQUA

open access: yesSketsa Bisnis, 2019
English The purpose of this study was to: (1) the effect of green products on brand image of Drinking Water in AQUA Brand Packaging, (2) green advertising on brand image of Drinking Water in AQUA Brand Packaging, (3) the influence of green products ...
Muhammad Muqorrobin   +2 more
doaj   +1 more source

'TV Format Protection through Marketing Strategies?' [PDF]

open access: yes, 2008
Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others ...
Singh, Sukhpreet
core  

A Green Marketing Guideline for the Cruise Industry in North America

open access: yes, 2012
Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America. Statement of objectives: This paper will develop a customer relationship model according to the literature ...
Guo, Xi
core   +1 more source

Pengaruh Green product, Green Price dan Green Brand Image Terhadap Keputusan Pembelian Produk Galon Le Minerale

open access: yesJurnal EMT KITA
Tujuan penelitian ini adalah menganalisis pengaruh Green product, Green Price, dan Green Brand Image terhadap Keputusan Pembelian Galon Le Minerale. Data yang digunakan dalam penelitian ini menggunakan kuesioner berbasis Google Form, dan data valid yang ...
Salma Novita Ulya, Diana Aqmala
semanticscholar   +1 more source

Infrared laser sampling of low volumes combined with shotgun lipidomics reveals lipid markers in palatine tonsil carcinoma

open access: yesMolecular Oncology, EarlyView.
Nanosecond infrared laser (NIRL) low‐volume sampling combined with shotgun lipidomics uncovers distinct lipidome alterations in oropharyngeal squamous cell carcinoma (OPSCC) of the palatine tonsil. Several lipid species consistently differentiate tumor from healthy tissue, highlighting their potential as diagnostic markers.
Leonard Kerkhoff   +11 more
wiley   +1 more source

Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]

open access: yes, 2015
Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron   +2 more
core   +1 more source

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