Results 221 to 230 of about 15,112 (257)
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Business Strategy and Development, 2023
AbstractWhile previous research have established the advantages of environmental reputation (ER) in the realm of brand development, this article examines the role of ER on the value of green brands in the green food production industry, based on customer perceptions in a newly emerging market, using insights from signal theory and the Hierarchy of ...
Nguyen Khanh Hai Tran
exaly +2 more sources
AbstractWhile previous research have established the advantages of environmental reputation (ER) in the realm of brand development, this article examines the role of ER on the value of green brands in the green food production industry, based on customer perceptions in a newly emerging market, using insights from signal theory and the Hierarchy of ...
Nguyen Khanh Hai Tran
exaly +2 more sources
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics, 2009This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan.
Yu-Shan Chen, Chen Yu-Shan
exaly +2 more sources
Business Ethics, Environment and Responsibility, 2022
AbstractThis work examines the impact of greenwash on green brand equity and analyses the mediation effects of green brand image, green satisfaction and green trust as well as the moderating effect of information and knowledge based on the legitimacy theory and signalling theory. This study adopts a questionnaire‐based survey design to gather data from
Nguyen Ngoc-Duy Phuong +2 more
exaly +2 more sources
AbstractThis work examines the impact of greenwash on green brand equity and analyses the mediation effects of green brand image, green satisfaction and green trust as well as the moderating effect of information and knowledge based on the legitimacy theory and signalling theory. This study adopts a questionnaire‐based survey design to gather data from
Nguyen Ngoc-Duy Phuong +2 more
exaly +2 more sources
Green message strategies and green brand image in a hotel context
Journal of Hospitality Marketing & Management, 2021This research investigates the effects of different green (environmental) message types on hotel customers’ green brand image perceptions and behavioral intentions.
Esra Topcuoglu +3 more
openaire +1 more source
Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty
Total Quality Management & Business Excellence, 2018This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand loya...
Yu-Shan Chen +3 more
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The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.
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International Journal of Emerging Markets, 2020
PurposeThe purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.Design/methodology/approachData were collected ...
Jialing Lin, Zhimin Zhou
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PurposeThe purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.Design/methodology/approachData were collected ...
Jialing Lin, Zhimin Zhou
openaire +1 more source
Journal of Islamic Marketing, 2021
PurposeGreen brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations.
Reza Salehzadeh +3 more
openaire +1 more source
PurposeGreen brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations.
Reza Salehzadeh +3 more
openaire +1 more source
Review of Applied Management and Social Sciences
This study uses the natural resource-based view theory to examine whether excessive green brand packaging (EGBP) and environmental awareness (EA) affect green brand image (GBI) by integrating the mediation role of green brand innovation (GI) and the moderating role of green concern (GC).
Zahid Mehmood +3 more
openaire +1 more source
This study uses the natural resource-based view theory to examine whether excessive green brand packaging (EGBP) and environmental awareness (EA) affect green brand image (GBI) by integrating the mediation role of green brand innovation (GI) and the moderating role of green concern (GC).
Zahid Mehmood +3 more
openaire +1 more source