Results 231 to 240 of about 15,112 (257)

A Study of Brand Green Image in Relation to Eco-Branding of Fashion Products

Applied Mechanics and Materials, 2017
Eco-friendliness is the vital role of brand reputation in business perspective. Moreover, there is an increasing emphasis on branding and publicity to build brand image with consumer trust. It included strengthening sustainability in company, certifying claims made and presenting this to consumers by eco-branding and publicity.
Chi Wai Kan, Cheby Yuen Ting Chow, Chamlong Sarikanon, Rattanaphol Mongkholrattanasit   +3 more
openaire   +1 more source

Pengaruh Green Brand Image Terhadap Green Brand Equity Yang Dimediasi Oleh Green Satisfaction

Jurnal Akuntansi, Manajemen dan Perbankan Syariah
Tujuan - Green Brand Equity merupakan gambaran merek yang dapat memberikan nilai pada suatu produk untuk bertanggung jawab pada Iingkungan. Penelitian ini dilakukan dengan tujuan untuk mengetahui hubungan antara green brand image dengan green brand equity yang dimediasi oleh green satisfaction pada produk Naavagreen Skincare di Kabupaten Wonosobo ...
M. Trihudiyatmanto, Indah Larasati
openaire   +1 more source

Influence of green banking initiatives on green brand trust and green brand image: The mediating role of employee green behavior

European Economic Letters (EEL)
This study explores the role of green banking initiatives and employee green behavior in building green brand image and green brand trust. The present study collected data from employees working in public- and private-sector banks. The data were collected using a non-probability convenience sampling technique, and data were analysed using the PLS ...
null Kamna Chopra, Dr Shweta Bhatia, null Dr Namita Rajput, Dr. Kapil khatter   +1 more
openaire   +1 more source

INTERMEDIATION ROLE OF GREEN ADVERTISEMENTS IN TERMS OF PURCHASE INTENTION ON GREEN BRAND AWARENESS AND BRAND IMAGE

2023
İnsanların faaliyetlerinin çevreye olan olumsuz etkileri her geçen gün biraz daha fazla endişeye neden olmaktadır. Dünyadaki hükümetlerin büyük kısmı insanoğlunun çevreye verdiği negatif etkileri minimize etmek için çaba sarf etmektedir. İşletmeler de günümüzde doğal çevreyle yakından ilgilenen toplumun yeni kaygılarını anlamak ve buna uygun olarak ...
Durmaz, Ayberk, Kafadar, Onur
openaire   +1 more source

The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions

2021
Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu, LEBLEBİCİ KOÇER, Leyla   +1 more
openaire   +1 more source

The Impact of Greenwash on Green Brand Equity: The Mediating role of Green Brand Image, Green WOM and Green Satisfaction

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية
This research investigates the mediating impact of green brand image (GBI), green WOM (GWOM), and green satisfaction (GS) on green brand equity (GBE). It also examines the effect of greenwash (GW) on GBE. The focus of this research is Jordanian customers who have made green product purchases.
openaire   +1 more source

Antecedents and Consequences of Green Brand Image

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia, 2022
Nadhea Marzia, Ayu Ekasari
openaire   +1 more source

The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust

Journal of Information & Knowledge Management
Through transparent and clear communication, green influencer marketing can effectively convey sustainable consumption information, reduce consumer confusion in the decision-making process, and thus enhance green consumer trust (GCT). At the same time, simplifying and optimizing information expression makes the green brand image (GBI) more intuitive ...
Sha Wu, Ai-Fen Lim, Woei-Yu Lim
openaire   +1 more source

Brand Image dalam Memediasi Pengaruh Green Marketing dan Green Product terhadap Brand Loyalty

Indonesian Journal of Strategic Management
Fenomena dalam penelitian tersebut menunjukkan bahwa meningkatnya kerusakan lingkungan dan kesadaran konsumen akan pentingnya produk ramah lingkungan telah mendorong Lion Star, produsen wadah makanan plastik, untuk menerapkan strategi Green Marketing dan Green Product.
Dikdik Harjadi, Wely Hadi Gunawan, Widi Suci Alawiyah   +2 more
openaire   +1 more source

The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s

Quality-Access to Success, 2023
openaire   +1 more source