Results 241 to 250 of about 15,112 (257)

THE MEDIATING ROLE OF GREEN TRUST IN THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK AND GREEN BRAND IMAGE ON GREEN BRAND EQUITY

2017
Nowadays, the production of environmentally sustainable products is of great importance for social benefit. Because, consciousness and sensitivity of consumers around the world have been increasing and consumers are eager to pay more for environmentally friendly products.
BARAN, Abdulbaki, SÖYLEMEZ, Cevat, YURDAKUL, Müberra   +2 more
openaire   +1 more source

Green message strategies and green brand image in a hotel context

Journal of Hospitality Marketing and Management, 2022
Seontaik Kim, Hyelin Kim, Esra Topcuoglu   +2 more
exaly  

The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value

International Journal of Emerging Markets, 2022
Zhimin Zhou, Jialing Lin
exaly  

Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude

Journal of Islamic Marketing, 2023
Reza Salehzadeh
exaly  

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Total Quality Management and Business Excellence, 2020
Yu-Shan Chen
exaly  

Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Environment, Development and Sustainability, 2023
Muhammad Farhan Basheer
exaly  

The impact of the Olympic sponsor’s green brand image towards green Olympic image, green trust, brand attitude and purchase intention

Korean Journal of Sports Science, 2020
openaire   +1 more source

Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

International Journal of Technology, Policy and Management
Shaunak Pal, Pankaj Tiwari
openaire   +1 more source

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

Business Strategy and Development, 2023
Kashif Ullah Khan
exaly  

Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China

Journal of Cleaner Production, 2020
Hashim Zameer, Humaira Yasmeen
exaly