Results 271 to 278 of about 13,147,592 (278)

Brand satisfaction: Exploring the role of innovativeness, green image and experience in the hotel sector

International Journal of Contemporary Hospitality Management, 2018
Ove Oklevik, Herbjørn Nysveen
exaly  

Green brand benefits and their influence on brand loyalty

Marketing Intelligence and Planning, 2017
Civilai Leckie, Jialing Lin
exaly  

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Business Strategy and the Environment
Rozenn Perrigot, Olufunmilola Olufisayo Dada, Anna Watson   +2 more
exaly  

Effects of restaurant green practices on brand equity formation: Do green practices really matter?

International Journal of Hospitality Management, 2013
SooCheong
exaly  

The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

Sustainability
Hyeon-Mo Jeon
exaly  

Role of green brand image on brand loyalty in technology Products

International Journal of Business Forecasting and Marketing Intelligence
openaire   +1 more source

Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation

Journal of Global Marketing, 2015
exaly  

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging

Journal of Retailing and Consumer Services
Silke Bambauer-Sachse, Daria Plotkina
exaly