Results 291 to 300 of about 481,657 (330)
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Acta Psychologica
Understanding customer psychology holds significant relevance in contemporary society. Therefore, this research examines the effects of perceived green Corporate Social Responsibility (CSR) and perceived CSR authenticity on customer continuous stay ...
A. Safeer, Muhammad Abrar, Wang Qing
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Understanding customer psychology holds significant relevance in contemporary society. Therefore, this research examines the effects of perceived green Corporate Social Responsibility (CSR) and perceived CSR authenticity on customer continuous stay ...
A. Safeer, Muhammad Abrar, Wang Qing
semanticscholar +1 more source
Journal of Information & Knowledge Management
Through transparent and clear communication, green influencer marketing can effectively convey sustainable consumption information, reduce consumer confusion in the decision-making process, and thus enhance green consumer trust (GCT).
Sha Wu, Ai-Fen Lim, Woei-Yu Lim
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Through transparent and clear communication, green influencer marketing can effectively convey sustainable consumption information, reduce consumer confusion in the decision-making process, and thus enhance green consumer trust (GCT).
Sha Wu, Ai-Fen Lim, Woei-Yu Lim
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Loyalitas Pelanggan Berbasis Green Brand Image dan Green Trust di I.C.O Water
TECHNO-SOCIO EKONOMIKAKerusakan lingkungan akibat aktivitas bisnis menciptakan peluang bagi pelaku usaha untuk menerapkan strategi pemasaran ramah lingkungan. Elemen seperti citra merek hijau (green brand image) dan kepercayaan terhadap merek hijau (green trust) berperan ...
Ach. Nur Ilham Ramadan, Siti Sa’adah
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Journal of Sustainability Research
Purpose : This study aims to investigate the impact of Green CSR (GCSR) on bank employees and on the banks ’ sustainable performance (BSP). The objective of this paper is to investigate the association of Green banking (GB) practices with Green brand ...
Md. Abu +9 more
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Purpose : This study aims to investigate the impact of Green CSR (GCSR) on bank employees and on the banks ’ sustainable performance (BSP). The objective of this paper is to investigate the association of Green banking (GB) practices with Green brand ...
Md. Abu +9 more
semanticscholar +1 more source
Journal of Business Innovation and Governance
The idea for protecting the environment has resulted in a shift in demand for eco-friendly products. This study investigates the relationships between green word-of-mouth (WOM), green brand image, and green purchase intentions in the context of cosmetic ...
Saied Khalid Sadat, Cem Karayalçın
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The idea for protecting the environment has resulted in a shift in demand for eco-friendly products. This study investigates the relationships between green word-of-mouth (WOM), green brand image, and green purchase intentions in the context of cosmetic ...
Saied Khalid Sadat, Cem Karayalçın
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Proceedings of Forum Manajemen Indonesia's International Conferences
The purpose of this paper is to examine the purchase intention to green cosmetics product using environment knowledge and green brand image as predictor.
H. Halimatussakdiah +2 more
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The purpose of this paper is to examine the purchase intention to green cosmetics product using environment knowledge and green brand image as predictor.
H. Halimatussakdiah +2 more
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Journal of Asian development studies
Sustainable consumption is reclaiming its position as a marketing trend in developing countries such as Pakistan. This paper assesses the extent to which the effect of green advertising and green brand awareness on customer purchasing intention is ...
Hafiz Muhammad Bilal Hanif +5 more
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Sustainable consumption is reclaiming its position as a marketing trend in developing countries such as Pakistan. This paper assesses the extent to which the effect of green advertising and green brand awareness on customer purchasing intention is ...
Hafiz Muhammad Bilal Hanif +5 more
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Brand Image dalam Memediasi Pengaruh Green Marketing dan Green Product terhadap Brand Loyalty
Indonesian Journal of Strategic ManagementFenomena dalam penelitian tersebut menunjukkan bahwa meningkatnya kerusakan lingkungan dan kesadaran konsumen akan pentingnya produk ramah lingkungan telah mendorong Lion Star, produsen wadah makanan plastik, untuk menerapkan strategi Green Marketing dan Green Product.
Dikdik Harjadi +2 more
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West Science Business and Management
This study aims to determine the influence of green marketing and green innovation on green purchase intention through green brand image. The study is quantitative and a non-probability sampling method with a purposive sampling technique is used to ...
Atika Nur Dhyas Putri +2 more
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This study aims to determine the influence of green marketing and green innovation on green purchase intention through green brand image. The study is quantitative and a non-probability sampling method with a purposive sampling technique is used to ...
Atika Nur Dhyas Putri +2 more
semanticscholar +1 more source
Review of Applied Management and Social Sciences
This study uses the natural resource-based view theory to examine whether excessive green brand packaging (EGBP) and environmental awareness (EA) affect green brand image (GBI) by integrating the mediation role of green brand innovation (GI) and the moderating role of green concern (GC).
Zahid Mehmood +3 more
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This study uses the natural resource-based view theory to examine whether excessive green brand packaging (EGBP) and environmental awareness (EA) affect green brand image (GBI) by integrating the mediation role of green brand innovation (GI) and the moderating role of green concern (GC).
Zahid Mehmood +3 more
openaire +1 more source