Results 301 to 310 of about 481,657 (330)

The influence of green brand image and green perceived quality towards green loyalty through green satisfaction as an intervening variable for LG consumers in Semarang city

World Journal of Advanced Research and Reviews
The research aims to prove and analyze the influence of green brand image and green perceive quality on the green loyalty of LG brand environmentally friendly AC consumers in Semarang city, mediated by green satisfaction.
Yohana Julianti Siregar, S. Hadi, Sari Listyorini   +2 more
semanticscholar   +1 more source

Factors Influencing Green Purchase Intention of skincare Product: The Mediating Role of Green Brand Image

International journal of economics, business and management research
This study examines several variables, including eco-labeling, environmental concern, celebrity endorsement, green brand image, and green purchase intention, with the aim of analyzing the factors that can influence the intention to buy Avoskin skincare ...
Ferdyan Pangesta
semanticscholar   +1 more source

Green Brand Image Affects Consumer Purchase Intention in China

International Journal of Teaching, Learning and Education
The development of green marketing has experienced a process from focusing on environmental protection concepts to fully integrating into corporate strategies.
Feng Lin, Adejare Yusuff Aremu
semanticscholar   +1 more source

Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses

Journal of Sustainable Economic and Business
Being a green consumer is an essential contribution to addressing the environmental crisis. That is why making individual habits to embrace greener choices is crucial.
E. S. Imaningsih, Yanto Ramli, Adilla Anggraeni   +2 more
semanticscholar   +1 more source

The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions

2021
Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu, LEBLEBİCİ KOÇER, Leyla   +1 more
openaire   +1 more source

Pengaruh Green Brand Image dan Green Brand Trust terhadap Keputusan Pembelian AMDK Merek AQUA di Kota Medan

JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
The phenomenon of extreme warming has increased public concern for the environment, one of which is reflected in environmentally friendly purchasing behavior.
Sabrina Romaito Hutagalung, Parenta Ritonga, Nasrudin Nasrudin, Jamardua Haro, Jenny Sari Tarigan   +4 more
semanticscholar   +1 more source

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

, 2010
Yu‐Shan Chen
semanticscholar   +1 more source

Antecedents and Consequences of Green Brand Image

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia, 2022
Nadhea Marzia, Ayu Ekasari
openaire   +1 more source

Effect of Green Marketing on Brand Image and Brand Loyalty

Purpose: The purpose of the current paper is to investigate the influence of green marketing on brand image and brand loyalty by proposing and testing a hypothetical model with the help of suitable measurement scales which were integrated via the existing literature. Design/Methodology/Approach: A structured questionnaire was adopted to gather the data
openaire   +1 more source

The Impact of Greenwash on Green Brand Equity: The Mediating role of Green Brand Image, Green WOM and Green Satisfaction

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية
This research investigates the mediating impact of green brand image (GBI), green WOM (GWOM), and green satisfaction (GS) on green brand equity (GBE). It also examines the effect of greenwash (GW) on GBE. The focus of this research is Jordanian customers who have made green product purchases.
openaire   +1 more source