Results 321 to 330 of about 481,657 (330)

The impact of the Olympic sponsor’s green brand image towards green Olympic image, green trust, brand attitude and purchase intention

Korean Journal of Sports Science, 2020
openaire   +1 more source

Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Ove Oklevik
exaly  

Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences

International Journal of Advertising
Michele Di Dalmazi, Marco Mandolfo, Jaime Guixeres Provinciale, Mariano Alcañiz Raya, Lucio Lamberti   +4 more
semanticscholar   +1 more source

How green brand image drives sustainable fashion choices: The role of green WOM and counter-knowledge among Moroccan youth

Journal of Cleaner Production
Dounia Achiraqui, Agustín J. Sánchez-Medina, Mahmoud Belamhitou, J. Cegarra-Navarro   +3 more
semanticscholar   +1 more source

Green Energy Product: The Role of Green Marketing Mix and Green Brand Image on Consumer Decision-Making

International Journal of Sustainable Development and Planning
B. Hutagaol, Dwinita Laksmidewi
semanticscholar   +1 more source

Green brand benefits and their influence on brand loyalty

Marketing Intelligence and Planning, 2017
Jialing Lin, Civilai Leckie
exaly  

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Business Strategy and the Environment
Anna Watson, Olufunmilola Olufisayo Dada
exaly  

Effects of restaurant green practices on brand equity formation: Do green practices really matter?

International Journal of Hospitality Management, 2013
Young Namkung, Soocheong Jang
exaly  

The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

Sustainability
Hyeon-Mo Jeon
exaly  

Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation

Journal of Global Marketing, 2015
exaly