Results 311 to 320 of about 481,657 (330)

The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s

Quality-Access to Success, 2023
openaire   +1 more source

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Business Ethics, Environment and Responsibility, 2022
Minh-Tri Ha, Phuong Ngoc Duy Nguyen, Ngan Vo   +2 more
exaly  

The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value

International Journal of Emerging Markets, 2022
Jialing Lin, Zhimin Zhou
exaly  

Green message strategies and green brand image in a hotel context

Journal of Hospitality Marketing and Management, 2022
Esra Topçuoğlu, Hyelin Lina Kim, Sung-Eun Kim   +2 more
exaly  

Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude

Journal of Islamic Marketing, 2023
Reza Salehzadeh
exaly  

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Total Quality Management and Business Excellence, 2020
Yu-Shan Chen
exaly  

THE MEDIATING ROLE OF GREEN TRUST IN THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK AND GREEN BRAND IMAGE ON GREEN BRAND EQUITY

2017
Nowadays, the production of environmentally sustainable products is of great importance for social benefit. Because, consciousness and sensitivity of consumers around the world have been increasing and consumers are eager to pay more for environmentally friendly products.
BARAN, Abdulbaki, SÖYLEMEZ, Cevat, YURDAKUL, Müberra   +2 more
openaire   +1 more source

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

Business Strategy & Development, 2023
Riffut Jabeen, K. Khan, Fahad Zain, Fouzia Atlas   +3 more
semanticscholar   +1 more source

Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image

International Journal of Environmental Research and Public Health, 2021
Umer Zaman, Ana Ercília José, Paulo Ferreira   +2 more
exaly  

Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

International Journal of Technology, Policy and Management
Shaunak Pal, Pankaj Tiwari
openaire   +1 more source