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Pengaruh Green Brand Image Terhadap Green Brand Equity Yang Dimediasi Oleh Green Satisfaction
Jurnal Akuntansi, Manajemen dan Perbankan SyariahTujuan - Green Brand Equity merupakan gambaran merek yang dapat memberikan nilai pada suatu produk untuk bertanggung jawab pada Iingkungan. Penelitian ini dilakukan dengan tujuan untuk mengetahui hubungan antara green brand image dengan green brand equity yang dimediasi oleh green satisfaction pada produk Naavagreen Skincare di Kabupaten Wonosobo ...
M. Trihudiyatmanto, Indah Larasati
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European Economic Letters (EEL)
This study explores the role of green banking initiatives and employee green behavior in building green brand image and green brand trust. The present study collected data from employees working in public- and private-sector banks. The data were collected using a non-probability convenience sampling technique, and data were analysed using the PLS ...
null Kamna Chopra, Dr Shweta Bhatia +1 more
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This study explores the role of green banking initiatives and employee green behavior in building green brand image and green brand trust. The present study collected data from employees working in public- and private-sector banks. The data were collected using a non-probability convenience sampling technique, and data were analysed using the PLS ...
null Kamna Chopra, Dr Shweta Bhatia +1 more
openaire +2 more sources
Journal of Retailing and Consumer Services
Daria Plotkina, Silke Bambauer-Sachse
exaly +2 more sources
Daria Plotkina, Silke Bambauer-Sachse
exaly +2 more sources
Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty
Total Quality Management & Business Excellence, 2018This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand loya...
Yu-Shan Chen +3 more
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Journal of Cleaner Production, 2020
The study explores the key reinforcing factors of green competitive advantage among equipment manufacturing enterprises in China. Primary data using a survey method has been collected from managers and customers of equipment manufacturing organizations ...
Hashim Zameer, Humaira Yasmeen
exaly +2 more sources
The study explores the key reinforcing factors of green competitive advantage among equipment manufacturing enterprises in China. Primary data using a survey method has been collected from managers and customers of equipment manufacturing organizations ...
Hashim Zameer, Humaira Yasmeen
exaly +2 more sources
Green message strategies and green brand image in a hotel context
Journal of Hospitality Marketing & Management, 2021This research investigates the effects of different green (environmental) message types on hotel customers’ green brand image perceptions and behavioral intentions.
Esra Topcuoglu +3 more
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Asia Pacific Journal of Marketing and Logistics
The complexity of green knowledge makes it difficult for consumers to make sustainable consumption decisions. Improving communication transparency and simplifying information can help encourage more sustainable consumption behaviours. Based on
Sha Wu, Ai-Fen Lim, Woei-Yu Lim
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The complexity of green knowledge makes it difficult for consumers to make sustainable consumption decisions. Improving communication transparency and simplifying information can help encourage more sustainable consumption behaviours. Based on
Sha Wu, Ai-Fen Lim, Woei-Yu Lim
semanticscholar +1 more source
The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.
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Journal of Islamic Marketing, 2021
PurposeGreen brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations.
Reza Salehzadeh +3 more
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PurposeGreen brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations.
Reza Salehzadeh +3 more
openaire +1 more source