Results 261 to 270 of about 1,906,451 (290)

Green brand benefits and their influence on brand loyalty

Marketing Intelligence & Planning, 2017
Purpose The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response.
Lin, Jialing, Lobo, Antonio, Leckie, Civilai   +2 more
openaire   +2 more sources

Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy

International Journal of Ethics and Systems
The aim of this study is to examine the relationship between the perceived firm ethicality and loyalty behaviour of consumers through the lens of corporate social responsibility (CSR), green brand innovativeness (GBI) and green marketing (GM).
Ikhsan Budi Riharjo, David Efendi, Kurnia Kurnia, Wimba Respatia   +3 more
semanticscholar   +1 more source

The path of corporate low-carbon behavioral change: The impact of digital transformation on corporate green sports brand loyalty.

Journal of Environmental Management
Climate change poses significant challenges, making low-carbon development an essential global trend. In this context, building a green brand has become a critical strategy for companies to enhance consumer loyalty and maintain competitiveness.
Junyi Li, Zhengfan Xie, Yunfa Fu
semanticscholar   +1 more source

The mediating role of customer perceived ethicality in green banking’s impact on trust and loyalty

International Journal of Ethics and Systems
Purpose Drawing upon stakeholder and signaling theory, this paper aims to examine the mediating role of customer perceived ethicality in green banking’s impact on trust and loyalty.
Khushbu Gour, Manoj Agarwal
semanticscholar   +1 more source

Going green in road races: enhancing runners’ green brand loyalty – the roles of green brand positioning, attitude and identification

International Journal of Sports Marketing & Sponsorship
PurposeThis study develops a theoretical framework to explore the influence of green brand positioning on green brand loyalty, examining the mediating effects of green brand attitude and identification.Design/methodology/approachEmploying an empirical ...
Jin-Long Chen
semanticscholar   +1 more source

The impact of suppliers’ green marketing mix on buyer satisfaction and green loyalty

2020
Environmental issues are high on the strategic agenda of most organizations. Companies are pressured to buy green, environmentally friendly products. Most research into buying green products is in a B2C setting. This study focusses on the customer satisfaction and customer loyalty of professional buyers in a B2B setting. We examined the antecedents of ‘
Gelderman, C., Schijns, J.M.C., Lambrechts, W.D.B.H.M., Vijgen, S. (Simon)   +3 more
openaire   +2 more sources

Towards green loyalty

2020
Hung-Che Wu, Guo-Wei Chen
openaire   +1 more source

The Effect of Perceived Organisational Support Towards the Green Loyalty: The Mediating Effect of Green Trust and Green Satisfaction

Journal of Information & Knowledge Management
This study examines the impact of green perceived organisational support on employee green loyalty (GL) within Shandong’s manufacturing industry, with a specific focus on the mediating role of individual green attitudes. A quantitative methodology was employed, using a structured survey distributed to employees across various manufacturing ...
Weichao Ding, Rafiq Muhammad
openaire   +1 more source

Green hotel practices and their effect on green brand loyalty: a study in Vietnam

Journal of Hospitality and Tourism Insights
Purpose The research examines how green hotel practices (GHP) influence green brand loyalty (GBL) through customer perceptions in emerging market contexts. Design/methodology/approach This study employs a quantitative approach to ...
openaire   +1 more source

The Effect of Green Banking, Green Image, And Bank Trust on Bank Loyalty

2023 4th International Conference on Data Analytics for Business and Industry (ICDABI), 2023
Suci Intani, Jessica Natashya, null Yuniarty, null Hardiyansyah, Johannes Widjaja Wahono, null Helen   +5 more
openaire   +1 more source