Results 251 to 260 of about 1,906,451 (290)
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A study of green loyalty intention under the loyalty chain stages theory perspective
International Journal of Sociology and Social PolicyThis research introduced an adapted loyalty chain stages framework that integrated factors (perceived value and satisfaction) from the service loyalty model (SLM) supplementing it with attitude towards green products and affective commitment.
H. Nguyen +4 more
semanticscholar +2 more sources
The integrated model of green loyalty: Evidence from eco-friendly plastic products
Journal of Cleaner Production, 2020The rise of pollution due to massive use of plastic products has increased public awareness in environmental protection through the increased consumption of eco-friendly plastic products.
Dwi Suhartanto, Mohamad Reza Pahlevi
exaly +2 more sources
A green step forward: the role of green marketing in nurturing green customer loyalty
Marketing Intelligence & PlanningPurposeThis study emphasized the customer’s sensemaking process, under the light of evaluative congruity theory, through assessing internal and external cues such as corporate green image, green marketing and salesperson expertise to strengthen the ...
Rizwan Ali, Riyad Eid, Afia Khalid
semanticscholar +2 more sources
International Journal of Ethics and Systems, 2023
Purpose Departing from the spirit of environmental concern, this study aims to connect green practices of Islamic banking with green customer loyalty, both directly and through the role of green trust, green perceived value and green satisfaction ...
Muhammad Muflih +2 more
semanticscholar +1 more source
Purpose Departing from the spirit of environmental concern, this study aims to connect green practices of Islamic banking with green customer loyalty, both directly and through the role of green trust, green perceived value and green satisfaction ...
Muhammad Muflih +2 more
semanticscholar +1 more source
International Business Education Journal, 2023
Green marketing practices have gained significant attention due to increasing consumer awareness regarding health-conscious and environmentally friendly products. This research aims to analyze the impact of green product, green packaging, and brand loyalty on the purchasing decisions of green milk “Frisian Flag”.
Eblin Nataliya, Audita Nuvriasari
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Green marketing practices have gained significant attention due to increasing consumer awareness regarding health-conscious and environmentally friendly products. This research aims to analyze the impact of green product, green packaging, and brand loyalty on the purchasing decisions of green milk “Frisian Flag”.
Eblin Nataliya, Audita Nuvriasari
openaire +1 more source
What drives green experiential loyalty towards green restaurants?
Tourism Review, 2019Purpose The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green switching experience, green experiential satisfaction and green experiential loyalty for the green restaurant industry.
Hung-Che Wu +2 more
openaire +1 more source
International Journal of Ethics and Systems
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT ...
Nazia Hasan +5 more
semanticscholar +1 more source
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT ...
Nazia Hasan +5 more
semanticscholar +1 more source
Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty
Total Quality Management & Business Excellence, 2018This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand loya...
Yu-Shan Chen +3 more
openaire +1 more source
Journal of Global Marketing
This study examines the impact of AI chatbot features—personalization, empathy, interactivity, and problem-solving—on customer green satisfaction and the subsequent effect on green loyalty.
Man The Nguyen +4 more
semanticscholar +1 more source
This study examines the impact of AI chatbot features—personalization, empathy, interactivity, and problem-solving—on customer green satisfaction and the subsequent effect on green loyalty.
Man The Nguyen +4 more
semanticscholar +1 more source
Towards green loyalty: driving from green perceived value, green satisfaction, and green trust
Sustainable Development, 2010AbstractThis study proposed four original concepts – green perceived value, green satisfaction, green trust, and green loyalty – and discussed their relationships. The results showed that enhancing green perceived value, green satisfaction, and green trust of customers can increase their green loyalty.
openaire +1 more source