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Promoting green brand loyalty in road races
Strategic DirectionPurpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who
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The formation of green customer loyalty to green caf
International Journal of Services, Economics and ManagementAnanda Sabil Hussein, Raditha Hapsari
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Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty
Total Quality Management and Business Excellence, 2020Yu-Shan Chen
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What drives green experiential loyalty towards green restaurants?
Tourism Review, 2021Hung-Che Wu +2 more
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Towards green loyalty: driving from green perceived value, green satisfaction, and green trust
Sustainable Development, 2013Yu-Shan Chen
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Customer loyalty: exploring its antecedents from a green marketing perspective
International Journal of Contemporary Hospitality Management, 2015Patricia Martinez
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A combined approach to explore the drivers of green brand loyalty
International Journal of Services and StandardsTruong Thi Hue +2 more
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