Results 271 to 280 of about 279,670 (299)

Effectiveness of Green Marketing on Consumer Loyalty

SSRN Electronic Journal
Abstract: This study explores the impact of green marketing strategies on consumer loyalty, examining the extent to which environmentally responsible branding influences customer retention and advocacy. With increasing environmental awareness among consumers, businesses are leveraging green marketing to differentiate themselves and build stronger ...
Sowmya K., Dr V. Basil Hans*
openaire   +1 more source

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Total Quality Management & Business Excellence, 2018
This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand loya...
Yu-Shan Chen, A-Fen Huang, Ting-Yu Wang, Ying-Rong Chen   +3 more
openaire   +1 more source

A study of green loyalty intention under the loyalty chain stages theory perspective

International Journal of Sociology and Social Policy
Purpose This research introduced an adapted loyalty chain stages framework that integrated factors (perceived value and satisfaction) from the service loyalty model (SLM) supplementing it with attitude towards green products and affective commitment. This research verified the usefulness of the adapted framework and
Hanh Trung Nguyen, Tuan Le-Anh, Tam Nguyen, Thang Ngoc Nguyen, Thia Ngoc Nguyen   +4 more
openaire   +1 more source

A green step forward: the role of green marketing in nurturing green customer loyalty

Marketing Intelligence & Planning
Purpose This study emphasized the customer’s sensemaking process, under the light of evaluative congruity theory, through assessing internal and external cues such as corporate green image, green marketing and salesperson expertise to strengthen the satisfaction-loyalty relationship.
Rizwan Ali, Riyad Eid, Afia Khalid
openaire   +1 more source

Promoting green brand loyalty in road races

Strategic Direction
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who
openaire   +1 more source

Towards green loyalty

2020
Hung-Che Wu, Guo-Wei Chen
openaire   +1 more source

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Business Strategy and the Environment, 2021
Cees J Gelderman, Jos M C Schijns, Wim Lambrechts   +2 more
exaly  

Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty

British Food Journal, 2022
Hongzheng Sun, Sarminah Samad, Shafique-ur Rehman   +2 more
exaly  

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Sustainability, 2020
Mustafa Raza Rabbani, Naveed Ahmad, Muhammad Safdar Sial   +2 more
exaly  

What drives green experiential loyalty towards green restaurants?

Tourism Review, 2021
Hung-Che Wu, Chi-Han Ai
exaly