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Misinformation and Profitability of Hepatitis B Virus Claims on Instagram: Formative Cross-Sectional Study. [PDF]
JMIR Form ResWarner ZC +5 more
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Digital health tools and point solutions-pitfalls in population health program measurement. [PDF]
Front Digit HealthLanger C, Shaw J, Glover W.
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Green marketing mix and repurchase intention: the role of green knowledge
African Journal of Economic and Management StudiesPurposeThis study investigated the effect of green marketing mix on consumer repurchase intention in Ghana. The study focusses on the interaction effect of green knowledge on green marketing mix and consumer repurchase in Ghana.Design/methodology/approachA quantitative approach to research was employed.
Ernest Yaw Tweneboah-Koduah
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International Journal of Asian Business and Information Management, 2015
The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks.
Prashant Kumar, Bhimrao Ghodeswar
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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks.
Prashant Kumar, Bhimrao Ghodeswar
openaire +2 more sources
Asia-Pacific Journal of Business Administration, 2022
Purpose“Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment. This study aims to evaluate the impact of green marketing mix elements on green customer-based brand equity in an emerging ...
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Purpose“Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment. This study aims to evaluate the impact of green marketing mix elements on green customer-based brand equity in an emerging ...
openaire +1 more source