Results 241 to 250 of about 5,083 (260)

Analysing the impact of green marketing mix on consumer purchase intention

International Journal of Indian Culture and Business Management, 2022
Ravinder Kaur
exaly  

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Business Strategy and Development, 2020
Danish Mehraj, Ishtiaq Hussain Qureshi
exaly  

Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan

Studies in Computational Intelligence, 2023
Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Muhammad Turki Alshurideh   +2 more
exaly  

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Asia-Pacific Journal of Business Administration, 2023
Bang Nguyen–Viet
exaly  

Conceptualisation of green marketing mix in the hotel industry

2015
S Punitha, Y Aziz, A Rahman
openaire   +1 more source

The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies

Sustainability, 2020
Eijaz Ahmed Khan, Ahmed Mostafa
exaly  

The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia

Procedia Economics and Finance, 2016
Abdullah Osman
exaly  

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of Strategic Marketing, 2014
Arezoo Davari, David Strutton
exaly  

How green marketing mix strategies affects the firm's performance: a Malaysian perspective

International Journal of Sustainable Strategic Management, 2019
Shaizatulaqma Kamalul Ariffin, Yashar Salamzadeh, Yen-Nee Goh   +2 more
exaly  

Using Instagram as a Communication Channel in Green Marketing Digital Mix: A Case Study of bio&bio Organic Food Chain in Croatia

Critical Studies on Corporate Responsibility, Governance and Sustainability, 2021
exaly