Results 251 to 260 of about 5,083 (260)

Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali

Property Management, 2021
exaly  

Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia

Springer Proceedings in Business and Economics, 2023
exaly  

The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam

Journal of Promotion Management
Ngan Thanh Nguyen
exaly  

Green marketing mix: A case study of Brazilian retail enterprises

Environmental Quality Management, 2019
exaly  

Exploring the Impact of the Green Marketing Mix on Environmental Attitudes and Purchase Intentions: Moderating Role of Environmental Knowledge in China’s Emerging Markets

Sustainability
Yannan Li, Li Yannan
exaly  

Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing

Devender Kumar, Aabid Mushtaq Najar, Lakshyaraj Singh Rathore   +2 more
openaire   +1 more source

Extending the Green Marketing Mix with Green Practices in Understanding Consumers' Consumption Patterns of Green Products

International Journal of Productivity and Quality Management
Fahad N.A., Mehfooz Zaki, Naseem Ahmad
openaire   +1 more source

Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy

Journal of Cleaner Production
Rakesh Kumar Meet, Nishita Kundu
exaly  

The Impact of Green Marketing Mix on Brand Development among Telecommunications Companies in Jordan

Mohammad Alqsass
exaly  

Green Energy Product: The Role of Green Marketing Mix and Green Brand Image on Consumer Decision-Making

International Journal of Sustainable Development and Planning
Benny S.M. Hutagaol, Dwinita Laksmidewi
openaire   +1 more source