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4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix
Der Betriebswirt, 2021The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group.
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Pricing and Quality Investments in a Mixed Brown-Green Product Market
2020Sustainable Supply Chain Management (SSCM) has assumed a position of prominence for academics and industry over the last two decades. The sustainability literature shows that typically manufacturers aim to optimize their pricing and greening level decisions in a mixed (green and brown) consumer market.
Arka Mukherjee, Margarida Carvalho
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When it comes to promoting consumer rights, safeguarding the environment, and satisfying customer requirements, the green marketing concept encompasses a wide range of actions. Consumers today care more than ever before about the products they buy, and they also want those products to be kind to the environment.
Ibrahim Osman +4 more
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Ibrahim Osman +4 more
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2016
In this chapter, current green marketing mix strategies used by businesses to compete in the market have been analyzed and argued in detail.
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In this chapter, current green marketing mix strategies used by businesses to compete in the market have been analyzed and argued in detail.
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Application of Marketing Analytics on Green Marketing Mix
Technology has transformed managerial decision-making, particularly through analytical tools that support real-time adjustments in marketing strategies based on data. Marketing analytics is vital for informing organizational actions. Concurrently, sustainable development and green marketing are increasingly significant for organizational longevity and ...Gagan Gulati +2 more
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Greener Marketing Strategy: Why and How to Green the Mix
2013This chapter examines the initial stages of the green market development and the problems associated with the lack of information, coupled with the increasing focus on cradle-to-grave analysis. Greener Marketing takes account of the wider relationship of the organisation and its products to its surroundings.
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The impact of suppliers’ green marketing mix on buyer satisfaction and green loyalty
2020Environmental issues are high on the strategic agenda of most organizations. Companies are pressured to buy green, environmentally friendly products. Most research into buying green products is in a B2C setting. This study focusses on the customer satisfaction and customer loyalty of professional buyers in a B2B setting. We examined the antecedents of ‘
Gelderman, C. +3 more
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Examining the role of green marketing mix elements on green purchase behavior
Management of Environmental Quality: An International JournalPurposeThis study examines the impact of green promotions and green packaging on the green purchase behavior through the mediating role of environmental knowledge and green satisfaction in the context of fast-food chains.Design/methodology/approachThe study follows a quantitative approach for data collection.
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企業管理學報
<p>In recent years, many enterprises have prioritized green marketing as the core of their sustainable development strategies. Although many studies have explored the impact of green marketing on green consumption, the empirical findings remain inconsistent. Therefore, this study examines the relationship between green marketing mix and consumers’
Wen-Chiung Chou Wen-Chiung Chou +1 more
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<p>In recent years, many enterprises have prioritized green marketing as the core of their sustainable development strategies. Although many studies have explored the impact of green marketing on green consumption, the empirical findings remain inconsistent. Therefore, this study examines the relationship between green marketing mix and consumers’
Wen-Chiung Chou Wen-Chiung Chou +1 more
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