Results 41 to 50 of about 437,424 (343)

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source

Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS

Axioms, 2022
Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising ...
Selçuk Korucuk, Ahmet Aytekin, Fatih Ecer, Çağlar Karamaşa, Edmundas Kazimieras Zavadskas   +4 more
doaj   +1 more source

GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

SWorldJournal, 2023
The topic of "Green Marketing: Strategies for Sustainable Businesses" explores the intersection of marketing practices and environmental sustainability.
openaire   +1 more source

A Green Marketing Guideline for the Cruise Industry in North America

, 2012
Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America. Statement of objectives: This paper will develop a customer relationship model according to the literature ...
Guo, Xi
core   +1 more source

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour [PDF]

, 2010
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods.
Aitken L., Bentler P.M., Byrne B.M., Constantinos N. Leonidou, Dunlap R.E., Eigner S., Ellen P.S., Festinger L., Flatters P., García-Rosell J.-C., Hair J.F., Hofstede G., Hofstede G., Jones A., Kim Y., Kline R.B., Leonidas C. Leonidou, Levin G., Light H., Mayer F.S., McCarty J., Melillo W., Newell S.J., Nigbur D., Nisbet E.K., Nunnally J.C., O'Neill J., Olga Kvasova, Olli E., Paim L., Paladino A., Pickett G.M., Porritt J., Schuhwerk M.E., Shabecoff P., Sinha J.B.P., Sohr S., Solomon M., Triandis H.C.   +38 more
core   +3 more sources

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

International Journal of Engineering Business Management, 2023
In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is a major concern for companies today.
K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi, Elia Thagaram, Ch. Sahyaja, Bernard Osei   +5 more
doaj   +1 more source

Greenwashing in environmental marketing strategy in the brazilian furniture market

Revista de Economia e Sociologia Rural, 2021
: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas, Alípio Ramos Veiga-Neto, Luciana Gondim de Almeida Guimarães, Ahiram Brunni Cartaxo de Castro, Glauber Ruan Barbosa Pereira   +4 more
doaj   +1 more source

Green marketing towards hotel sustainability: Insight of India, oppourtunities and challenges [PDF]

Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, 2020
Hospitality and tourism of India has emerged as one of the key service sectors leveraging country's economy to a greater extent and have led the way for development.
Paban Mohanty Patita
doaj   +1 more source

Improving Repurchase Intention on Green Marketing Strategy

Jurnal Organisasi dan Manajemen, 2022
Purpose – The best eco-friendly brands are rapidly gaining a powerful reputation for their commitment to the environment. Organisations of all sizes are discovering that the present consumers need more than just the right products and services. Therefore, this study aims to analyze the effect of green brand image on the repurchase intention mediated by
Ni Wayan Eka Mitariani, Agus Wahyudi Salasa Gama, I Gusti Ayu Imbayani   +2 more
openaire   +1 more source

Analisis Green Product dan Green Marketing Strategy terhadap Keputusan Pembelian Produk The Body Shop di Manado Town Square [PDF]

, 2016
: Pemasaran hijau (green marketing) akhir-akhir ini sudah merupakan trend di berbagai negara. Produk hijau (green product) semakin diminati karena pergeseran pola hidup dari produk yang instan ke produk yang menggunakan bahan alami dan baik untuk ...
Ahmad, F. (Fahlis), Lapian, J. (Joyce), Soegoto, A. S. (Agus)   +2 more
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