Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention [PDF]
Shar-E: Jurnal Kajian Ekonomi Hukum SyariahThe purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi +3 more
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Green Product Purchase intention in Malaysia [PDF]
, 2018 The purpose of this study is to identify the key factors influencing green product’s purchase intentions of the population of Malaysia, specifically in the town of Petaling Jaya in the state of Selangor.
Bhanu, Farida, Hooi, Tan Chin
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Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Journal of Management and Business Review, 2023 Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
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Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [PDF]
مدیریت بازرگانی, 2023 Objective The current concern about food product consumption and demand for green products highlights the need to pay attention to their pricing. The main purpose of this study is to measure the impact of price tags and green labels on the purchase ...
Fateme Abedini +2 more
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Frontiers in Psychology, 2022 This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia.
Xia Chen +6 more
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Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product
At-Tadbir: Jurnal Ilmiah Manajemen, 2023 This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior.
Taufik Fajar Hidayatullah, Yudi Sutarso
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Antecedents Affecting Consumers’ Green Purchase Intention Towards Green Products
American Journal of Interdisciplinary Research and Innovation, 2022 Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. The aim of the study is to measure the antecedents affecting consumers’ green purchase intention towards green products special reference with Nikaweratiya Divisional Secretary area, Kurunegala District.
F B Kennedy, A M S S Adhikari
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On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
Frontiers in Psychology, 2021 This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
doaj +1 more source
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
doaj +1 more source
Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Love Beauty And Planet Di Surabaya [PDF]
, 2022 This study aims to determine and explain the effect of a green marketing mix on green product purchase intention partially. This study uses a quantitative method with analysis using the application IBM SPSS V.20.
Iriantini, Dwi Bhakti, Nabilah, Yuka
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