Results 21 to 30 of about 216,759 (311)
Humanities and Social Sciences, 2023 Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption.
Lucyna WITEK +3 more
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Determinants of Green Product Purchase Intention
Asia Proceedings of Social Sciences, 2018 There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo +5 more
openaire +2 more sources
GREEN PURCHASE INTENTION ANALYSIS FOR MENSTRUAL CUP PRODUCTS
Journal of Business And Entrepreneurship, 2023 This research discusses sustainability that impacts the environment. We as humans find it very difficult not to coexist with objects that have plastic materials. Especially for women, who use sanitary napkin products for single use and have a negative impact on the environment and for the women themselves can be attacked by diseases, Such as cancer ...
Dominica Arni Widyastuti +1 more
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The effect of environmental awareness as a moderation on determinants of green product purchase intention [PDF]
Global Journal of Environmental Science and ManagementBACKGROUND AND OBJECTIVES: This study aims to determine the effect of green brand positioning and knowledge and attitudes toward green brands on green product purchase intention moderated by environmental awareness.
A.S. Rama, . Yasri, P. Susanto
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Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2017 This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage
Wiwik Handayani
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Jurnal Dinamika Manajemen, 2015 Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment.
A.A Sagung Ayu Wulandari, +2 more
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RETRACTED: Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products.
PLoS ONE, 2022 This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. The data was collected from consumers of Malaysia in hypermarkets.
Ping Hu +4 more
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The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw [PDF]
, 2020 The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw.
Anasthashia, Eleonaora +3 more
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AN EMPIRICAL INVESTIGATION OF FACTORS INFLUENCING GREEN PRODUCT PURCHASE INTENTION OF MILLENNIALS [PDF]
, 2021 This paper looks into the sustainability aspect from millennials point of view and highlight the factors which influence their buying decision to prefer green or eco-friendly products over traditional products.
Amanullah, Mohd. +3 more
core +2 more sources
Cogent Business & Management, 2023 Nowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items.
Nguyen Thi Hoang Yen, Dung Phuong Hoang
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