Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan melalui Nilai, Risiko, dan Kepercayaan terhadap Produk Hijau [PDF]
, 2015 Efforts to Improve the Intention of Purchasing Eco-Friendly Products Through Value, Risk, and Trust on Green ProductsThis study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by ...
Waskito, J. (Jati)
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Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products [PDF]
Sustainability, 2021 Global warming and depletion of the environment are more than a hunch; they are irrefutable facts. While caring for the environment seemed like a luxurious hobby twenty years ago, it has become a crucial necessity these days. However, the sustainable demand for eco-friendly products seems to be less than it should be. In other words, the consumers seem
Massoud Moslehpour +3 more
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Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?
Southeast Asian Business Review, 2023 This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support ...
Imroatul Afifah, Rini Kuswati
doaj +1 more source
Southeast Asian Business ReviewThis research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable.
Raihan Wiratama, Dyah Sugandini
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Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [PDF]
مدیریت بازرگانی, 2016 Increasing attention to environment in recent decades has led to advent of "Green Marketing" concept. "Green purchase Intention" refers to behavioral tendency of consumers for buying a special product to meet environmental needs.
Fariborz Rahimnia +2 more
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THE ROLE OF PRODUCT TRUST AND GREEN PRODUCT KNOWLEDGE ON GREEN PRODUCT PURCHASE INTENTION
, 2022 Abstract In a developing country like India, conservation of land, water and animals has become a major issue. The green environment is an important environmental concern of the consumers which has resulted in the emergence of various green products. The aim of the study is to know the factors influencing green product purchase intention. Simple random
JAI KUMAR K R, Dr. G. BRINDHA
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Jurnal Performa, 2022 This research is done to find out The Effect of Green Products and Customer Perceived Value on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach with population that is taken from 133 respondents with purposive ...
muhammad aluf ma' lufie +2 more
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PENGARUH GREEN PRODUCT KNOWLEDGE, GREEN TRUST DAN PERCEIVED PRICE TERHADAP GREEN PURCHASE INTENTION KONSUMEN AMDK MEREK AQUA DENGAN BOTOL 100% RECYCLED [PDF]
, 2020 Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang dimediasi oleh green trust dan peran perceived price sebagi moderasi antara green trust dengan green purchase intention pada AMDK merek Aqua dengan botol 100 ...
Adialita, Tania, Wiranto, Agung
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HUBUNGAN ANTARA ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN DAN ENVIROMENTAL ATTITUDE SERTA PENGARUHNYA TERHADAP PURCHASE INTENTION GREEN PRODUCT LGCC DENGAN PERBEDAAN GENDER SEBAGAI VARIABEL MODERASI [PDF]
, 2021 Penelitian ini bertujuan untuk meneliti hubungan environmental knowledge, environmental concern dan environmental attitude serta pengaruhnya terhadap purchase intention green product LCGC yang dimoderasi oleh perbedaan gender di kota Makassar.
Muh. Akil Rahman, Nurul Pratiwi Saputri
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Antecedents Affecting Customer’s Purchase Intentions towards Green Products
Journal of Sociological Research, 2014 Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase
Waseem Akbar +4 more
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