Results 281 to 290 of about 354,465 (346)

Shelf Life and Sensory Profile of Potentially Probiotic Mead Obtained by Co-Fermentation of Water Kefir and <i>Saccharomyces boulardii</i>. [PDF]

Foods
Souza HF, Teixeira RD, Junior FVS, Teixeira FD, Pereira KN, Cruz AGD, Brandi IV, Kamimura ES.   +7 more
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Green Marketing: Green Brand Positioning’s Influence on Green Products Purchase Intention

Pelangi Puspa Dewanti, Heny Hendrayati, Ratih Hurriyati   +2 more
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Factors Affecting Intention to Purchase Green Products

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Enhance green purchase intentions

Management Decision, 2012
PurposeThe purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approachThis study applies four original concepts – green perceived value, green perceived risk, green trust ...
Yu‐Shan Chen, Ching‐Hsun Chang
openaire   +1 more source

Predicting factors affecting green purchase intentions towards green products

World Review of Science, Technology and Sustainable Development, 2021
The growing consumption of goods and services across the world has caused depletion of natural resources and severe damage to the environment.
Vijay Kumar Jain, Aditi Dahiya, Vikas Tyagi, Praveen Dube   +3 more
openaire   +1 more source

Green innovation and environmental awareness driven green purchase intentions

Marketing Intelligence & Planning, 2022
Purpose The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper theoretically extends the existing knowledge on the subject matter and adds value to the existing knowledge.
Hashim Zameer, Humaira Yasmeen
openaire   +1 more source

Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity

Journal of Food Products Marketing, 2022
People are becoming increasingly aware of the environmental and social implications of their consumption. To make ecologically responsible purchases consumers require environmentally relevant product information.
Bang Nguyen-Viet
semanticscholar   +1 more source

Effects of green brand on green purchase intention

Marketing Intelligence & Planning, 2014
Purpose – The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green brand (AGB), and green purchase intention (GPI). Design/methodology/approach –
Yi-Chun Huang, Minli Yang, Yu-Chun Wang
openaire   +1 more source

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention

Business Strategy and the Environment, 2023
Daily green products have gained growing awareness in recent years. Perceived values of consumers are crucial for companies to promote the formation of holistic value of green products to consumers.
P. Ng, C. T. Cheung, Kam Kong Lit, C. Wan, E. Choy   +4 more
semanticscholar   +1 more source