Results 291 to 300 of about 354,465 (346)
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Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
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PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
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Harnessing green purchase intention of generation Z consumers through green marketing strategies
Business Strategy & DevelopmentDrawing on value‐belief‐norm theory and the theory of planned behavior, this study examines the gap between the application of green marketing strategies and their effectiveness in harnessing green purchase intentions through green attitudes and the use ...
F. Aldaihani +3 more
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Journal of Promotion Management, 2023
Consumers are becoming increasingly aware of the environmental and social consequences of their purchases. Research on the green promotion mix, green brand equity, and green purchase intentions has been fragmented.
K. Dinh +2 more
semanticscholar +1 more source
Consumers are becoming increasingly aware of the environmental and social consequences of their purchases. Research on the green promotion mix, green brand equity, and green purchase intentions has been fragmented.
K. Dinh +2 more
semanticscholar +1 more source
Journal of Travel & Tourism Marketing
This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with brand experience as a moderator.
Umair Akram +4 more
semanticscholar +1 more source
This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with brand experience as a moderator.
Umair Akram +4 more
semanticscholar +1 more source
Journal of Strategic Marketing, 2023
This study explores how cross-channel integration influences consumers’ green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity.
Gunjan Malhotra, H. Srivastava
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This study explores how cross-channel integration influences consumers’ green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity.
Gunjan Malhotra, H. Srivastava
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Consumer antecedents towards green product purchase intentions
Journal of Cleaner Production, 2021Abstract This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions. Based on the Theory of Planned Behavior, it is assumed that previous purchase experience has a direct and positive influence on attitude and environmental consciousness, which in their
Cristiane Salomé Ribeiro Costa +4 more
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Impact of Environmental Concern on Green Purchase Intention: A Mediation Model Using Green Trust
Asian Journal of Economics Business and AccountingThis study investigates the impact of environmental concern on green purchase intention, incorporating green trust as a mediator within the framework of the Theory of Planned Behavior (TPB).
Naazira Lateef Khan, I. Qureshi
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Evaluating the Factors Influencing Consumers’ Green Purchase Intention
Journal of Management WorldThe rising awareness of environmental issues has led to a significant shift in consumer behaviour, with an increasing number of individuals opting for green products and brands, which in turn have encouraged the marketers to rethink their marketing ...
Abhijit Brahma, Arabinda Debnath
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Young Consumers, 2023
Purpose This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers. Design/methodology/approach This study conducted the survey with 453 samples of young consumers
Vu-Dung-Van Phan +2 more
semanticscholar +1 more source
Purpose This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers. Design/methodology/approach This study conducted the survey with 453 samples of young consumers
Vu-Dung-Van Phan +2 more
semanticscholar +1 more source
The Role of Green Advertisements in Green Purchase Intention
Kuwait Chapter of Arabian Journal of Business and Management Review, 2014The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth +1 more
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