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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan.
Yu-Shan Chen
exaly   +2 more sources

Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention

International Journal of Contemporary Hospitality Management, 2016
Purpose This study aims to fill a conceptual gap by identifying the dimensions of green experiential quality and empirically examining the interrelationships among green experiential quality, green equity, green image, green experiential satisfaction and green switching intention.
Hung-Che Wu, Chi-Han Ai
exaly   +2 more sources

“Green” attributes and customer satisfaction

International Journal of Contemporary Hospitality Management, 2013
Purpose – The purpose of this paper is to address issues of performance optimization through accounting for asymmetric responses of customer satisfaction to different types of product or service attributes: core, facilitating and “green” (eco‐friendly).
Lisa Slevitch   +3 more
openaire   +1 more source

Green Customer Satisfaction

2015
This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of sustainable development. The authors propose a new approach of the dimensions of the evaluation model for customer satisfaction including a new one, called The Green Dimension.
Violeta Sima, Ileana Georgiana Gheorghe
openaire   +1 more source

Do hotels' “green” attributes contribute to customer satisfaction?

Journal of Services Marketing, 2010
PurposeThis paper aims to examine how “green” attributes contribute to hotel customers' overall satisfaction.Design/methodology/approachA qualitative study helped generate a list of the attributes that contribute to overall satisfaction with hotel services.
Giannelloni, Jean-Luc   +1 more
openaire   +2 more sources

Green loyalty of Islamic banking customers: combined effect of green practices, green trust, green perceived value, and green satisfaction

International Journal of Ethics and Systems, 2023
Purpose Departing from the spirit of environmental concern, this study aims to connect green practices of Islamic banking with green customer loyalty, both directly and through the role of green trust, green perceived value and green satisfaction. Design/methodology/approach In responding to the research hypothesis, this study analyzed 341 customer ...
Muhammad Muflih   +2 more
openaire   +1 more source

Towards green loyalty: driving from green perceived value, green satisfaction, and green trust

Sustainable Development, 2010
AbstractThis study proposed four original concepts – green perceived value, green satisfaction, green trust, and green loyalty – and discussed their relationships. The results showed that enhancing green perceived value, green satisfaction, and green trust of customers can increase their green loyalty.
openaire   +1 more source

Impact of Green Human Resources Management on Job Satisfaction

2023
Green Human Resources Management is the continuation of the Human Resources Management approach in a sustainable and encouraging way. With the pressure created by the increasing global competition with the pandemic period and the increasing environmental awareness of people in this period, the interest in sustainability and green management have ...
Baykal, Elif   +2 more
openaire   +2 more sources

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