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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics, 2009This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan.
Yu-Shan Chen
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How going green builds trusting beliefs
Business Strategy and the Environment, 2021AbstractCompanies are increasingly making efforts to become more sustainable. In this research, we investigate the effect that these efforts have on consumer trusting beliefs in companies. In one correlational study and two controlled experiments (n = 2174), we test the relationship between sustainability improvements and trusting beliefs and the ...
Sveinung Jørgensen +2 more
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The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.
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1988
The purpose of the New Jersey Green Acres and Recreational Opportunities Program, administered by the Department of Environmental Protection is to increase and preserve permanent outdoor recreational areas and the public's use and enjoyment of such lands.
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The purpose of the New Jersey Green Acres and Recreational Opportunities Program, administered by the Department of Environmental Protection is to increase and preserve permanent outdoor recreational areas and the public's use and enjoyment of such lands.
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From Greenwashing to Green Trust
ICIEMC ProceedingsAs sustainability gains relevance in consumer decision-making, brands increasingly adopt environmental narratives to engage conscious audiences. However, the prevalence of greenwashing, misleading or exaggerated claims about environmental practices, has raised concerns about credibility, particularly in the fashion industry.
Arantes, Luzia, Sousa, Bruno
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Towards green loyalty: driving from green perceived value, green satisfaction, and green trust
Sustainable Development, 2010AbstractThis study proposed four original concepts – green perceived value, green satisfaction, green trust, and green loyalty – and discussed their relationships. The results showed that enhancing green perceived value, green satisfaction, and green trust of customers can increase their green loyalty.
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GREEN BRAND TRUST MEMEDIASI PENGARUH GREEN MARKETING TERHADAP GREEN PURCHASE DECISION
E-Jurnal Ekonomi dan Bisnis Universitas UdayanaRiset ini memiliki tujuan untuk mengetahui peranan kepercayaan merek hijau sebagai mediator efek pemasaran hijau terhadap green purchase decision (studi pada konsumen Minyak Oles Bokashi di kota Denpasar). Denpasar dipilih sebagai lokasi pelaksanaan riset.
I Gede Nandya Oktora Panasea +1 more
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Greening through social trust?
Research in International Business and Finance, 2023Jie Zhang, Zhongfei Chen
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The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions
2021Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu +1 more
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Vietnamese young consumers’ green purchase behavior: Does green trust matter?
Tạp chí Nghiên cứu Tài chính - MarketingIt is crucial to practice environmentally responsible purchasing since impulsive purchases can damage the environment. Green purchase behavior (GP) can help consumers lessen their environmental impact. An integrated structural model of GP was developed by drawing on postulates from the Protection Motivation Theory (PMT).
Doan Bao Son +5 more
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