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The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective

International Journal of Ethics and Systems
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT). Design/methodology/approach Working with a sample of 453 bank customers, partial least structure-based ...
Nazia Hasan +5 more
openaire +1 more source

Effect of consumption values on customers’ green purchase intention: a mediating role of green trust

Social Responsibility Journal, 2021
Sanjida Amin
exaly

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Sustainability, 2022
Manuel Luis Lodeiros
exaly

IS IT REALLY GREEN! ANTECEDENTS OF GREEN TRUST

Adalya Journal, 2020
openaire +1 more source

Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: mediating role of green trust

Asia-Pacific Journal of Business Administration, 2022
Sanjida Amin, Azharul Islam
exaly

Drivers of green product adoption: Green perceived quality, green satisfaction and green trust

2020
A. Widodo, R. Yusiana
openaire +1 more source

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Business Ethics, Environment and Responsibility, 2022
Minh-Tri Ha, Phuong Ngoc Duy Nguyen, Ngan Vo +2 more
exaly