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Quality and Quantity, 2013
The study discusses the influence of greenwash on green word-of-mouth (green WOM) and explores the mediation roles of green perceived quality and green satisfaction. The research object of this study focuses on Taiwanese consumers who have the experience to purchase information and electronics products in Taiwan.
Yu-Shan Chen, Ching-Hsun Chang
exaly +2 more sources
The study discusses the influence of greenwash on green word-of-mouth (green WOM) and explores the mediation roles of green perceived quality and green satisfaction. The research object of this study focuses on Taiwanese consumers who have the experience to purchase information and electronics products in Taiwan.
Yu-Shan Chen, Ching-Hsun Chang
exaly +2 more sources
Journal of Cleaner Production, 2018
Abstract With consumers’ increasing awareness of environmental problems, green marketing is becoming an important approach for firms to gain a competitive advantage. However, green marketing decoupled from substantive action tends to be perceived as greenwashing by consumers.
Lu Zhang, Dayuan Li
exaly +2 more sources
Abstract With consumers’ increasing awareness of environmental problems, green marketing is becoming an important approach for firms to gain a competitive advantage. However, green marketing decoupled from substantive action tends to be perceived as greenwashing by consumers.
Lu Zhang, Dayuan Li
exaly +2 more sources
Innovative green product diffusion through word of mouth
Transportation Research Part E: Logistics and Transportation Review, 2020Abstract Green products are gaining popularity because of their environmental friendliness compared with conventional products. This study examines a word-of-mouth (WOM) diffusion problem of a newly launched green product and investigates the effects of consumers’ environmental awareness (CEA).
Zhaofu Hong +3 more
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The effects of green brand equity on green word of mouth: the mediating roles of three green factors
Journal of Business & Industrial Marketing, 2021Purpose This study aims to investigate the effects of green brand equity (GBE) on green brand attachment (GBA), green self-brand connection (GSBC), green brand attitude (GBAT) and green word of mouth (GWOM). Moreover, the mediating role of three main factors, namely, GBA, GSBC and GBAT.
Rasoul Mehdikhani, Changiz Valmohammadi
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The role of green practices toward the green word-of-mouth using stimulus-organism-response model
Journal of Hospitality and Tourism Insights, 2021PurposeConsumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels with environment-friendly operations.Design/methodology ...
Irfan Hameed, Hamid Hussain, Kamran Khan
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Modelling green customer loyalty and positive word of mouth
International Journal of Emerging Markets, 2019Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient products, and how environmental knowledge moderates these relationships.
Paul Blaise Issock Issock +2 more
openaire +2 more sources
Journal of Food Products Marketing, 2017
Threats loom for the global food supply. Food companies are taking action, yet consumer awareness lags.
Myria W. Allen, Matthew L. Spialek
openaire +1 more source
Threats loom for the global food supply. Food companies are taking action, yet consumer awareness lags.
Myria W. Allen, Matthew L. Spialek
openaire +1 more source
How Does Electronic Word of Mouth Impact Green Hotel Booking Intention?
Services Marketing Quarterly, 2021Pooja Kumari, R. Sangeetha
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