Results 271 to 280 of about 384,551 (287)

Improving tourists’ green electronic word-of-mouth: a mediation and moderation analysis

Asia Pacific Journal of Tourism Research, 2022
Le Van Huy, Quyen Phu Thi Phan, Hoang Long Phan, Nhat Tan Pham, Ninh Nguyen   +4 more
openaire   +1 more source

GREEN BUILDINGS MARKETING AND PURCHASE INTENTION OF MALAYSIAN CONSUMERS: EXAMINING THE MODERATING EFFECT OF GREEN MARKETING: GREEN WORD-OF-MOUTH

As recognised, green building development is one of the solutions to mitigate the negative impacts of climate change and global warming. However, the green building development is still in the initial stage in Malaysia and is not widely accepted by its consumers.
openaire   +1 more source

Moderated Mediation of Anticipatory Hope between Green Fashion Advertising Appeals and Word of Mouth

Journal of the Korean Society of Clothing and Textiles, 2022
Dooyoung Choi, Ha Kyung Lee
openaire   +1 more source

Exploring the Mediating Effects of the Theory of Planned Behavior on the Relationships between Environmental Awareness, Green Advocacy, and Green Self-Efficacy on the Green Word-of-Mouth Intention

Sustainability, 2023
Pei-yun Chiang
exaly  

The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective

International Journal of Ethics and Systems
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT). Design/methodology/approach Working with a sample of 453 bank customers, partial least structure-based ...
Nazia Hasan, Charu Agarwal, Anand Joshi, Disha Rahal, Roopa Traisa, Sandeep Sharma   +5 more
openaire   +1 more source

Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention

International Journal of Business Excellence, 2023
Shubham Chaudhary, Omdeep Gupta, Mohd Tariq Intezar, Rajeev Kumar, Dr Mayank Pant, Arun Kant Painoli   +5 more
openaire   +1 more source

The effects of green brand equity on green word of mouth: the mediating roles of three green factors

Journal of Business and Industrial Marketing, 2022
Changiz Valmohammadi
exaly  

Enhancing Green Electronic Word-of-Mouth in the Saudi Tourism Industry: An Integration of the Ability, Motivation, and Opportunity and Planned Behaviour Theories

Sustainability, 2023
Abu Elnasr E Sobaih, Ibrahim Abdelhamed Elshaer, Abdullah Alnaim   +2 more
exaly  

How Does Electronic Word of Mouth Impact Green Hotel Booking Intention?

Services Marketing Quarterly, 2022
exaly  

Effect of Perceived Quality of Green Brands on Road Race Participants’ Green Word of Mouth and Mediating Roles of Satisfaction with and Trust in Green Brands

Sustainability, 2023
exaly