Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours
Young millennials, environmental orientation, food company sustainability, and green word-of-mouth recommendations
The mediating role of attitude towards green products on the relationship between green advertising and positive word of mouth
Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model
Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification
Effect of Electronic Word of Mouth on Green Purchase Intention: A Study on Intergenerational Differences
