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SAGE OpenTraditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Muhammad Ashraf, Asif Mahmood
doaj +3 more sources
Promoting Environmental Sustainability Through Guerrilla Marketing
International Journal of Environmental, Sustainability, and Social Science, 2020 Environment becomes major concern for all countries throughout the world since Sustainable Development Goals were promoted. However the target is impossible to achieve without awareness and participation of the public. Promoting environmental sustainability is difficult and costly, therefore a breakthrough is required.
Donny Susilo
semanticscholar +4 more sources
Marketing de Guerrilha do Twitter / Guerrilla Marketing on Twitter
ID on line. Revista de psicologia, 2022 O objetivo da pesquisa foi analisar a percepção dos consumidores de ambas as empresas a respeito das influências do marketing de guerrilha na rede social Twitter. O estudo se desenvolveu por meio de abordagem qualitativa, procedimento de análise da rede social e técnica de questionário para contribuir com o gap de pesquisa a respeito das práticas de ...
Daiana Korczagin, Priscila Cembranel
semanticscholar +4 more sources
Guerrilla marketing applied to companies in the dental equipment sector [PDF]
Revista Arbitrada Interdisciplinaria Koinonía, 2020 The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso +3 more
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Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing [PDF]
International Journal of Advanced engineering, Management and Science, 2017 In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost.
Khare, A. K. (Amit)
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Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME [PDF]
Iranian Journal of Management Studies, 2011 This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran‟s SME and in this respect three hypothesizes are developed.
Ali Mokhtari Mughari
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Ethical aspects of guerrilla and ambush marketing [PDF]
Ekonomski Signali, 2020 The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interactive,
Dašić Dejan R. +2 more
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Guerrilla Marketing—Innovative or Parasitic Marketing?
Modern Economy, 2013 Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes ...
Gerd Nufer
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Emerging Markets Journal, 2017 In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
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Guerrilla Advertisement and Marketing
Procedia - Social and Behavioral Sciences, 2012 AbstractThis study examines the relationships, similarities, and differences among traditional advertising applications, guerrilla art, guerrilla marketing, and guerrilla advertising, all of which are interrelated. Guerrilla advertising differs from traditional advertising in that it is creative and allows for maximum turnover while spending the least ...
Ekrem Cetin Bigat
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