De la era de Gutenberg a la era de Berners Lee: adaptación, evolución y responsabilidad social
La publicidad está unida a la historia, está presente como resultado de la evolución económica, comercial, tecnológica, cultural. Tal y como afirma Watzlawick, a comunicar, sobretodo y ante todo.
Marian Núñez Cansado +1 more
doaj +1 more source
Guerrilla warriors on the Brooklyn Bridge: a case-study of the Unbearables' poetic terrorism (1994-2001) [PDF]
On 13 September 1994, a loose collective of Downtown poets known as the Unbearables lined up on the Brooklyn Bridge pedestrian walkway, all the way from Manhattan to Brooklyn. During rush hour, they simultaneously ranted erotic poems in six-minute loops,
Bollen, Katrien
core +1 more source
Towards a theory of shopping: a preliminary conceptual framework [PDF]
One criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity (Miller et al., 1998) is that the authors fail to incorporate or even acknowledge the body of literature which exists within ...
Andrews +61 more
core +1 more source
ABSTRACT This study sets out to investigate the prospects for raising oil palm output in sub‐Saharan Africa, particularly Ghana, without further expansion of cropland. Given global concerns about oil palm's role in deforestation and land use change, the focus is on enhancing productivity on existing farmlands.
Jacob Asravor +3 more
wiley +1 more source
Ambient jako nowy język marketingowej komunikacji i oryginalne wykorzystanie przestrzeni miejskiej
Ambient marketing as a new language of marketing communication and the original use in urban space Ambient marketing is one of the tools that belong to the so-called guerrilla marketing.
Łukasz Wojciechowski
doaj
Roadmap on Artificial Intelligence‐Augmented Additive Manufacturing
This Roadmap outlines the transformative role of artificial intelligence‐augmented additive manufacturing, highlighting advances in design, monitoring, and product development. By integrating tools such as generative design, computer vision, digital twins, and closed‐loop control, it presents pathways toward smart, scalable, and autonomous additive ...
Ali Zolfagharian +37 more
wiley +1 more source
AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY
High competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz +2 more
doaj +1 more source
Situating commercial determinants of health in their historical context: a qualitative study of sugar-sweetened beverages in Jamaica. [PDF]
Barnett-Naghshineh O +8 more
europepmc +1 more source
Environmental issues in unconventional social advertising: A semiotic perspective. [PDF]
Even though semiotic analysis of media texts has always viewed advertising as an exemplary object of investigation, only a limited number of research studies has concentrated on unconventional social campaigns.
Peverini, Paolo
core +1 more source
KDLM: Lightweight Brain Tumor Segmentation via Knowledge Distillation
A lightweight student network is designed, which is based on multiscale and multilevel feature fusion and combined with the residual channel attention mechanism to achieve efficient feature extraction and fusion with very few parameters. A dual‐teacher collaborative knowledge distillation framework is proposed.
Baotian Li +4 more
wiley +1 more source

