Results 11 to 20 of about 287 (264)
Guerrilla marketing applied to companies in the dental equipment sector
Revista Arbitrada Interdisciplinaria Koinonía, 2020 The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso +3 more
doaj +1 more source
International Journal of Recent Technology and Engineering (IJRTE), 2019 In Today’s World It’s Become Very Difficult For The Companies To Differentiate Their Marketing From The Existing Practice. One Method For Doing This Is To Promote The Guerrilla Marketing. It Is An Imaginative, Outrageous And Eye Catching One Than Conventional Type Of Advertising.
Dr.S. Lakshmi, null Geevarghese
openaire +1 more source
Marketing de Guerrilha do Twitter / Guerrilla Marketing on Twitter
ID on line. Revista de psicologia, 2022 O objetivo da pesquisa foi analisar a percepção dos consumidores de ambas as empresas a respeito das influências do marketing de guerrilha na rede social Twitter. O estudo se desenvolveu por meio de abordagem qualitativa, procedimento de análise da rede social e técnica de questionário para contribuir com o gap de pesquisa a respeito das práticas de ...
Daiana Korczagin, Priscila Cembranel
openaire +2 more sources
Emerging Markets Journal, 2017 In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
doaj +1 more source
Dictamen Libre, 2020 Hablar de efectividad es medir, analizar y determinar resultados con el uso de los indicadores adecuados según sea el propósito. El presente artículo propone dar una vista, desde la realidad de los usuarios, de los servicios de telecomunicación en la ...
Rubén Cubillos Coll +1 more
doaj +1 more source
Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm [PDF]
International Journal of Supply and Operations Management, 2016 In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain.
Ali Akbar Hasani
doaj +3 more sources
Innovative marketing strategies in entrepreneurship
Entrepreneurship and Sustainability IssuesThe article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies.
Margarita Išoraitė
doaj +1 more source
GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
Вестник Мининского университета, 2017 The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
doaj +2 more sources
Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]
کتابداری و اطلاعرسانی, 2019 Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi +2 more
doaj +1 more source
Guerrilla marketing tools in financial service organizations
Independent Journal of Management & Production, 2022 The article analyzes the concepts of guerrilla marketing, guerrilla marketing advantages and disadvantages, the guerrilla marketing tools, and marketing in financial institutions. The purpose of the article is to evaluate the tools of guerrilla marketing in financial institutions.
Dubauskas, Gediminas +1 more
openaire +2 more sources