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Innovative Digital Guerrilla Marketing [PDF]

International Journal of Innovation, Management and Technology, 2021
Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off ...
G. Nufer
openaire   +3 more sources

The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands

TIJAB (The International Journal of Applied Business), 2022
The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies.
Karen Millennia Puspa Nugroho, Daniel Hermawan   +1 more
doaj   +2 more sources

Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & Management Studies, 2022
Guerrilla marketing is an alternative way to communicate with customers, by using creative and unexpected messages and channels to stand out in the marketing communication crowd.
Belem Barbosa, Anabela Rocha, Leandro Pina   +2 more
doaj   +2 more sources

Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches

Journal of Business Economics and Management, 2020
In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed, Jawaid Ahmed Qureshi, Dalia Štreimikienė, Jolita Vveinhardt, Riaz Hussain Soomro   +4 more
doaj   +2 more sources

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis

İletişim Kuram ve Araştırma Dergisi
Guerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
doaj   +2 more sources

Guerrilla Marketing

International Journal of Recent Technology and Engineering (IJRTE), 2019
In Today’s World It’s Become Very Difficult For The Companies To Differentiate Their Marketing From The Existing Practice. One Method For Doing This Is To Promote The Guerrilla Marketing. It Is An Imaginative, Outrageous And Eye Catching One Than Conventional Type Of Advertising.
Dr.S. Lakshmi, null Geevarghese
openaire   +2 more sources

Guerrilla marketing tools in financial service organizations

Independent Journal of Management & Production, 2022
The article analyzes the concepts of guerrilla marketing, guerrilla marketing advantages and disadvantages, the guerrilla marketing tools, and marketing in financial institutions. The purpose of the article is to evaluate the tools of guerrilla marketing in financial institutions.
Dubauskas, Gediminas, Išoraitė, Margarita   +1 more
openaire   +3 more sources

The Effects of Guerrilla Marketing in Small and Medium-Sized Enterprises in Metro Manila, Philippines [PDF]

Journal of economics, finance and management studies, 2023
In the 21st Century, businesses have maximized the opportunities of media advertising to communicate their products and services to customers. As time progressed, advertising firms preferred applying traditional strategies to clients' advertisements ...
Stephen Rafael U. Marasigan, Jasper F. Navarro, Patricia M. Palanca, Earl Pantoja   +3 more
openalex   +2 more sources

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Management şi Marketing
The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y.
Khalid Bilal
doaj   +2 more sources

The Effects of Integrating Guerrilla Marketing Techniques with Social Media Applications in Digital Marketing

Businesses
The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing ...
Bora Gündüzyeli
doaj   +2 more sources