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Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]
Anali Ekonomskog fakulteta u Subotici, 2017 The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
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The Effectiveness of Guerrilla Marketing for Small Business: A Systematic Literature Review [PDF]
Journal of economics, finance and management studies, 2022 The role of small and medium enterprises (SMEs) was encouraged either inclusively or sustainably as a post-pandemic effect of COVID-19 as well as climate and political crisis in the world today.
Ratih Mukti Azhar
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GUERRILLA MARKETING AS AN EFFECTIVE WAY OF BUSINESS PROMOTION
Economic scope, 2023 Rivalry in the business environment continues to gain momentum - hundreds and even thousands of new enterprises and companies appear on the market every day.
Krystyna Tarasova +2 more
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Campos en Ciencias Sociales, 2020 Son las campañas de mercadeo enfocadas en la desmovilización de guerrilleros, promovidas desde el Programa de Atención Humanitaria al Desmovilizado, la parte central de Guerrilla marketing.
Piedad Gómez Castillo
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Impact of Guerrilla Marketing on the Buying Behavior of Consumers [PDF]
Social Science Research Network, 2021 Rashi Singhal
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The Impact of Guerrilla Marketing Strategies on Egyptian Consumer Perception of Brands [PDF]
المجلة المصرية لبحوث الاتصال الجماهيريThis study explores the impact of guerrilla marketing strategies on Egyptian consumer perception of brands, focusing on their effectiveness in a competitive market environment.
فداء عبدالدايم +3 more
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, 2021 This research study empirically assessed the effect of guerrilla marketing on guerrilla entrepreneur performance focusing on selected businesses in Nigeria.
Kabir Adeniyi Yagboyaju +1 more
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The Impact of Adopting Guerrilla Marketing on Increasing the Market Share of EgyptAir Airlines [PDF]
Journal of Association of Arab Universities for Tourism and Hospitality, 2021 The market share that an airline companies has, depends on the marketing process of its products and services. Adopting untraditional ways of marketing can be one of the key factors towards achieving success for these companies.
Ahmed Hammad
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STREET ART I GUERRILLA MARKETING JAKO PRÓBY TWORZENIA PRZESTRZENI PUBLICZNEJ [PDF]
Studia Humanistyczne AGH, 2012 Stella Grotowska
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Guerrilla Advertising Strategies A Theoretical Approach
Journal of Architecture, Art & Humanistic Science, 2021 In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
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