EXAMINING THE IMPACT OF GUERRILLA MARKETING ON CUSTOMERS LOYALTY THROUGH BRAND TRUST
JUNE, 2022 This study investigates effect of guerilla marketing on brand loyalty through brand trust as the mediator. A survey was conducted to confirm the study's hypotheses.
A. Sohail, Sujawal Hussain, Abid Hussain
semanticscholar +1 more source
Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm [PDF]
International Journal of Supply and Operations Management, 2016 In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain.
Ali Akbar Hasani
doaj +3 more sources
Innovative marketing strategies in entrepreneurship
Entrepreneurship and Sustainability IssuesThe article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies.
Margarita Išoraitė
doaj +1 more source
GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
Вестник Мининского университета, 2017 The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
doaj +2 more sources
Ranking of Methods, Techniques and Tools for Book Marketing from the Perspective of Child and Adolescent Publishers [PDF]
کتابداری و اطلاعرسانی, 2019 Objective: The purpose of this research is identification and ranking of methods, techniques and tools for book marketing from the viewpoint of publishers.
Mahbobe Taebi +2 more
doaj +1 more source
Guerrilla marketing for high-tech start-ups [PDF]
, 2017 Danko, A., Shyriaieva, N. V.
openaire +3 more sources
Advanced Functional Materials, EarlyView.This review explores functional and responsive materials for triboelectric nanogenerators (TENGs) in sustainable smart agriculture. It examines how particulate contamination and dirt affect charge transfer and efficiency. Environmental challenges and strategies to enhance durability and responsiveness are outlined, including active functional layers ...
Rafael R. A. Silva +9 more
wiley +1 more source
The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia [PDF]
, 2017 Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia,
Akbar, Fazal
core
Covalent Organic Frameworks for Water Sorption: The Importance of Framework Physical Stability
Advanced Functional Materials, EarlyView.This study explores the water‐vapor stability of 2D covalent organic frameworks (COFs) with varying pore sizes. Results reveal microporous COFs demonstrate superior stability compared to mesoporous ones, despite lower water uptake. Mesoporous keto‐enamine‐linked COFs show enhanced stability due to intralayer hydrogen bonds, confirmed by simulations and
Wei Zhao +13 more
wiley +1 more source
An Ionic Gelation Powder for Ultrafast Hemostasis and Accelerated Wound Healing
Advanced Functional Materials, EarlyView.An ultrafast ionic gelation‐activated hemostatic powder (AGCL) forms a hydrogel within ≈1 s upon contact with blood‐derived calcium ions. The AGCL powder enables rapid hemorrhage control, strong tissue adhesion, and enhanced healing. The powder's pre‐crosslinked polymer network ensures high blood uptake and stability, offering effective treatment for ...
Youngju Son +12 more
wiley +1 more source