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Psychological needs as underlying forces of halal food purchase intention
Journal of Islamic Marketing, 2023exaly
Penelitian ini bertujuan menganalisis pengaruh halal knowledge, halal awareness, halal purchase intention dan halal traceability sebagai variabel moderasi. Jenis penelitian yaitu penelitian kuantitatif dengan menggunakan sampel purposive dengan 150 responden. Data dikumpulkan dengan data primer menggunakan skala likert 1-5.
openaire
openaire
Personal intrinsic religiosity and product knowledge on halal product purchase intention
Journal of Islamic Marketing, 2020exaly
Antecedents of consumers’ Halal brand purchase intention: an integrated approach
Management Decision, 2018Afzaal Ali, Adnan Ali
exaly
Halal Food Purchase Intention among Indonesian Non-Muslim Consumers
2020Agus Purwanto +3 more
openaire +1 more source

