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Mediating Role of Attitude on Halal Awareness, Religiosity, Product Knowledge, COO on Purchase Intention Korean Food

International Journal of Management and Business Applied
Purpose – This paper seeks to examines the Korean Wave or Hallyu phenomenon (South Korean food products) and identifies factors that influence purchase intention, mediated by attitude, halal awareness, religiosity, halal product knowledge, and country of
Ai Dike Marchia, Daru Asih
semanticscholar   +1 more source

Pengaruh Celebrity Endorser, Kualitas Produk dan Label Halal Terhadap Purchase Intention Produk Skincare Scarlett

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
This study aims to analyze the influence of celebrity endorsers, product quality, and halal labels on purchase intention. The respondents in this study were 65 students from the Faculty of Economics and Business at Unikarta, selected using the formula ...
Baiq Nety Chairunnisa   +3 more
semanticscholar   +1 more source

Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis

Cosmetics, 2021
Abdul Hafaz Ngah   +2 more
exaly  

Factors affecting female teenagers’ purchase intention towards halal cosmetics

AIP Conference Proceedings, 2023
Leni Zahara   +2 more
openaire   +1 more source

PENGARUH HALAL AWARENESS, HALAL LOGO, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION DAN BRAND LOYALTY

AbstractThe present study aims to analyse the influence of halal awareness,halal logo, and religiosity on purchase intention and its implications forbrand loyalty among Muslim consumers who consume Korean restaurantfood in Jakarta and Bekasi. The research method employed is aquantitative approach with a causal design.
Mustika Jeany, Puspita Chairun Nisa
openaire   +1 more source

Determinants of Halal Purchase Intention: Case in Perlis

, 2014
Noor Afzainiza Afendi   +2 more
semanticscholar   +1 more source

Muslim tourists’ purchase intention of halal food in Spain

Current Issues in Tourism, 2021
Mahir Pradana   +2 more
exaly  

Purchase intention of “Halal” brands in India: the mediating effect of attitude

Journal of Islamic Marketing, 2018
Prerna Garg, Richa Joshi
exaly  

Halal Awareness and Lifestyle on Purchase Intention

null Juliana   +5 more
openaire   +1 more source

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