Results 221 to 230 of about 63,626 (256)

Halal Fashion Purchase Intention Through Tokopedia: A Dual-Model Perspective

Journal of Islamic Economics and Finance Studies
The increase in the Muslim population, especially among the younger generation, has driven a global increase in halal fashion products. In Indonesia, fashion products have become the most popular category in e-commerce, in line with the growing awareness
Najmudin, S. H. Latif, Syihabudin, Ma’zumi, Isti Nuzulul Atiah, Suja’i   +5 more
semanticscholar   +1 more source

Islamic Values, Digital Marketing, and Purchase Intention: Their Impact on the Preservation of Local Wisdom in Halal MSMEs in Aceh

Journal of Islamic Economic and Business Research
This study examines the role of integrating Islamic values and digital marketing strategies in enhancing Muslim consumers' purchase intention for halal-certified MSME products in Aceh and its impact on preserving local wisdom.
Diana, Mariana, Yudhy Widya Kusumo, Yeni Irawan, Rahmad, Muhammad Arifai   +5 more
semanticscholar   +1 more source

The Influence Of Trust To Digital Influencer, Social Media, Halal Brand Awareness On Purchase Intention On Azarine Sunscreen With Attitude Toward Digital Marketing As An Intervening Variable

Dinamis : Journal of Islamic Management and Bussiness
To find out the involvement of attitudes towards digital marketing mediating trust in digital influencers, social media, halal product awareness towards purchase intention.
Saifuddin Saifuddin, L. Sholihah
semanticscholar   +1 more source

PENGARUH FOMO, VIRAL MARKETING, DAN HALAL CERTIFICATION TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION KONSUMEN MIE GACOAN JEPARA

Jurnal Manajemen dan Bisnis Equilibrium
Studi berikut diarahkan untuk menelaah bagaimana Fear of Missing Out (FoMO), viral marketing, serta sertifikasi halal memengaruhi keputusan pembelian konsumen Mie Gacoan Jepara dengan minat beli sebagai variabel mediasi.
Yoshi Dwi Triswati, Nurul Huda
semanticscholar   +1 more source

The Influence of Social Media Marketing on Brand Image and Purchase Intention for Halal Products

Journal Markcount Finance
Social media marketing has become a powerful tool for shaping brand image and influencing consumer behavior, particularly in the context of halal products.
Atika Widya Utama, Meera Gupta, Rohan Kumar   +2 more
semanticscholar   +1 more source

A Halal Characteristic of Behavioral Intention and Its Implication to the Purchase

Bukhori Kajian Ekonomi dan Keuangan Islam
Purpose: This study proposes to examine and prove empirically about influence of Halal Characteristic consist of Halal Awareness and Halal Logo on the Behavioral Intention of Halal Food Product.
Siti Wardah Pratidina Nasution, Kamilah Sa’diah, N. Zakaria, Liswandi Liswandi   +3 more
semanticscholar   +1 more source

Assessing the Validity of the Halal Consumption Congruence (HaCC) Model towards Consumer’s Purchase Intention of Malaysia’s Halal Food Products

Journal of Fatwa Management and Research
Halal industry is one of the fastest growing industries in the world and Malaysia contributed about US$113.2 billion. To protect Malaysia’s reputation as the top halal economic country, monitoring the attitude of Muslim consumers and preferences towards ...
Mahiah Said, Faridah Hassan, M. Hasim, Mohd Faizun Mohamad Yazid   +3 more
semanticscholar   +1 more source

THE INFLUENCE OF EWOM AND ATTITUDE ON PURCHASE INTENTION ON HALAL COSMETICS

Bulletin of Management and Business
The growing demand for halal cosmetics reflects increasing consumer awareness of religious compliance, health, and ethical concerns. This study aims to investigate the influence of Electronic Word of Mouth (EWOM) and consumer attitude on purchase ...
Yulist Rima Fiandari, S. Andarini, Wan Suryani   +2 more
semanticscholar   +1 more source

Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers

International Journal of Research and Innovation in Social Science
Thai millennial female Muslims’ Halal cosmetic purchase intentions are examined in this study. A quantitative research approach was used. A self-administered survey questionnaire was used for purposive sampling. This research utilized the diffusion of innovation theory (DOI), theory of planned behavior (TPB), and theory of reasoned action (TRA) to ...
Mahmood Hayeemad, Mohamed Soliman Mohamed Soliman   +1 more
openaire   +1 more source

Deciphering the role of religiosity, halal literacy and self-efficacy in explaining halal food purchase intention among generation Z

Journal of economic and administrative sciences
Grounded in the theory of planned behavior (TPB), this study aims to investigate the determinants of halal food purchase intention (HFPI) among Generation Z (Gen Z), with a particular focus on religiosity (RL), halal literacy (HL) and self-efficacy ...
Mohd Azhar, Zebran Khan, Ariba Khan, Mohd Junaid Akhtar, Syed Hasan Jafar   +4 more
semanticscholar   +1 more source