Results 101 to 110 of about 5,847,296 (231)

EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY [PDF]

The main objective of this study is to empirically test a fourth-order hierarchical model of experiential value in an online book and CD setting. In addition, we provide empirical evidence for the role of hedonic and utilitarian value components in ...
Odekerken-Schröder,Gaby, Oppen,Claudia,van, Wetzels,Martin   +2 more
core  

Paid‐free differentiation in freemium: Understanding the balance between discovery and cannibalization and its implications for paid product sales

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs in digital markets often introduce free versions of their paid products to boost their visibility. This freemium strategy involves a trade‐off between discovery and cannibalization. We study how feature‐based differentiation between the paid product and its free version shapes this trade‐off and its consequences ...
Joey van Angeren, Ksenia Podoynitsyna, Fred Langerak   +2 more
wiley   +1 more source

Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

Organizations and Markets in Emerging Economies, 2018
With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged.
Hilal Ozen, Nil Kodaz
doaj   +1 more source

The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea

Thunderbird International Business Review, EarlyView.
ABSTRACT This study aims to investigate why global fans read Korean webtoons (K‐webtoons) and how their motivations vary across different genres. Previous studies have approached the Korean Wave (Hallyu) from a national perspective, emphasizing its influence and primarily discussing K‐pop and K‐drama.
Hoseok Gwak, Ga‐rog Han, Taehyung Kim, Minseok Kim   +3 more
wiley   +1 more source

Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail

Indonesian Journal of Business and Entrepreneurship
Background: In today's competitive retail business, many stores, including KKV, are implementing innovative marketing strategies to attract customers, especially Generation Z.
The Syifaul Maula, Rini Rahayu Kurniati, Rio Era Deka   +2 more
doaj   +1 more source

Souvenir shopping satisfaction: antecedents and consequences

European Journal of Tourism Research, 2017
Souvenirs function as mementos and are palpable evidence of a journey. The souvenir is certainly a key element of the destination experience of tourists. In this study, we analyze shopping value as an antecedent of tourist souvenir-shopping satisfaction,
Mario Castellanos-Verdugo, Maria Oviedo-Garcia, Manuela Vega-Vázquez   +2 more
doaj   +1 more source

Resonance and Psychic Affirmation: A Comparison of Hartmut Rosa's and Daniel Haybron's Conceptions of Human Happiness

Constellations, EarlyView.
ABSTRACT The paper compares Hartmut Rosa's resonance theory of “the good life” and Daniel Haybron's psychic affirmation theory of “happiness,” which he differentiates, as a descriptive notion, from “well‐being” as an evaluative notion. Haybron suggests that a central determinant of happiness has to be the somewhat reliable occurrence of positive ...
Ole Höffken
wiley   +1 more source

A benefit congruency framework of sales promotion effectiveness [PDF]

Are monetary savings the only explanation for consumer response to a sales promotion ? If not, how do the different consumer benefits of a sales promotion influence its effectiveness ?
CHANDON, Pierre, WANSINK, Brian, LAURENT, Gilles   +2 more
core  

Equal before time: on the sensory suspension of accumulated time in Sichuan, China Égaux devant le temps : suspension sensorielle du temps accumulé au Sichuan (Chine)

Journal of the Royal Anthropological Institute, EarlyView.
Food and alcohol indulgence, along with tea‐drinking, gambling, and gossip, are integral to a characteristically Sichuanese ethos of ‘life enjoyment’ (xiangshou shenghuo). Beyond mere pleasure, sensory, ludic, and comic experiences temporarily strip participants of both their formal and subjective qualities.
Angel Nayden
wiley   +1 more source

4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights

, 2010
Special event entertainment refers to free entertainment events convened by shopping centres, and popular examples include school holiday events, fashion shows, celebrity appearances and market days. Despite the common use of special event entertainment,
Johnson Morgan, Melissa, Ekinci, Yuksel, Sit, Jason   +2 more
core   +1 more source