Results 101 to 110 of about 25,768 (263)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Consumer perceived value and impulsive buying in social commerce: the moderating role of fear of missing out

open access: yesFrontiers in Communication
IntroductionThis study investigates the psychological mechanisms underlying consumers' impulse buying in social commerce using the stimulus-organism-response framework. It examines how platform interactivity and social cue intensity shape the urge to buy
Yadong Li   +2 more
doaj   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen   +2 more
wiley   +1 more source

Evaluation Clean Air Effects on Tehran City Residential Houses Price in 2009 [PDF]

open access: yesسلامت و محیط, 2011
BackgroundsandObjectives: Environmental activitiesunknownprice and value caused establishing of some unique characteristics for mentioned commodities. One of these characteristics was existing gap between private and social cost and benefit.
Aghapour Sabbagi M.
doaj  

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow   +3 more
wiley   +1 more source

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker   +3 more
wiley   +1 more source

The Influence of Perceived Value, Trust, Hedonic Motivation, and Consumer Attitudes on Purchasing Intentions of Korean Skincare Products in Surabaya

open access: yesJournal of Economics Education and Entrepreneurship
This research analyzed and influenced perceived value, trust, hedonic motivation, and consumer attitudes on purchasing intentions for Korean skincare products in Surabaya.
Prisca Serenata Putri, Tatik Suryani
doaj   +1 more source

Does Internal Corporate Social Responsibility Drive Employee Well‐Being? Evidence From a Positive Balance Perspective

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The significance of fostering an internal corporate social responsibility (ICSR) plan to advance employee well‐being is not fully understood. This article explores employee well‐being from a positive balance perspective, combining the strategic approach to Internal Corporate Social Responsibility with the Theory of subjective well‐being ...
Teresa C. Herrador‐Alcaide   +3 more
wiley   +1 more source

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