Results 121 to 130 of about 139,661 (306)
The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Perceived Value [PDF]
, 2016 study aims to determine how hedonic and utilitarian value influences on perceived value in shopping activities hrough e-commerce. Two questions that this research seeks to answer are: (1) the effect of utilitarian on perceived value of e-commerce ...
, Soepatini, Ph.D, Mohammad, Mohammad
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Psychology &Marketing, EarlyView.ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann +4 more
wiley +1 more source
Do Housing Submarkets Really Matter? [PDF]
We maintain that the appropriate definition of submarkets depends on the use to which they will be put. For mass appraisal purposes, submarkets should be defined so that the accuracy of hedonic predictions will be optimized.
Martin HOESLI +2 more
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Effect of Greenery on the Perceived of Value and Customer Loyalty [PDF]
, 2018 This research is useful for natural design in marketing, especially in the coffee shop area. Coffee shops serving well-maintained gardens, trendy fountains and entertainment are increasingly sought after by the public.
., Emmywati +2 more
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A Natural Value Unit - Econophysics as Arbiter between Finance and Economics
, 2006 Foreign exchange markets show that currency units (= accounting or nominal price units) are variables. Technical and economic progress evidence that the consumer baskets (= purchasing power units or real price units) are also variables.
Ahrends +18 more
core +1 more source
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
Psychology &Marketing, EarlyView.ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley +1 more source
Applied SciencesThis study explores the intricate relationships between perceived value, customer satisfaction, trust, and loyalty in the context of the dynamic online entertainment platform industry.
Kyeongmin Yum, Jongnam Kim
doaj +1 more source
The GluA1 AMPAR subunit is necessary for hedonic responding but not hedonic value in female mice.
Physiol Behav, 2021 Strickland JA +3 more
europepmc +1 more source
VALUE OF BEEF STEAK BRANDING: HEDONIC ANALYSIS OF RETAIL SCANNER DATA [PDF]
Replaced with revised version of paper 07/18/10.beef steak, brand premium, hedonic modeling, Food Consumption/Nutrition/Food Safety, Livestock Production/Industries, Marketing,
Schroeder, Ted C. +2 more
core +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank +4 more
wiley +1 more source