Results 11 to 20 of about 139,661 (306)
Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis [PDF]
SHS Web of Conferences, 2022 The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention,
Kassie Belay Addisu, Bang Jounghae
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Heliyon, 2022 This study aims to identify the key predictors that affect the continuance intention of artificial intelligence personal assistant (AIPA). It proposes the theoretical framework which employs utilitarian value, hedonic value, perceived ease of use ...
Hyeon Jo
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Scientific Reports, 2019 Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs.
Kosuke Motoki +2 more
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Jurnal Manajemen Teori dan Terapan, 2018 Paper ini bertujuan untuk menguji pengaruh hedonic values dan utilitarian values pada kepuasan konsumen dan behavioural intentions pada restoran fast food di Surabaya.
Arief Sosiawan, I Kadek Oka Swartana
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Jurnal Manajemen Dan Kewirausahaan, 2018 The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research
Windah Estrilia Somba, Mugiono
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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [PDF]
Innovative MarketingThis study investigates how online brand interactivity fosters customer value co-creation, a collaborative process in which consumers actively contribute to co-creating value, by enhancing brand experiences at both individual and community levels ...
Rae Secioria +3 more
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Novelty, complexity, and hedonic value [PDF]
Perception & Psychophysics, 1970 Two experiments, in which Ss were exposed to sequences of colored shapes, investigated effects on ratings of “pleasingness” and “interestingness” of variables that had previously been shown to affect ratings of “novelty.” The results indicate, on the whole, that both pleasingness and interestingness increase with novelty.
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Investigating the effects of service quality and hedonic on behavioral intentions: An empirical survey on restaurant industry [PDF]
Management Science Letters, 2013 This research proposes a comprehensive model that investigates the relationships between service quality, hedonic, perceived value and behavioral intentions.
Seyed Hossein Mansouri +1 more
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Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego, 2023 This study aims to determine the structural relationships between environmental, social and governance (ESG) performance in sports complexes, along with external factors and motivations (social influence, facilitating conditions, hedonic motivation ...
Xiaolong Zhou, Zhang Mingyue
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Toward a Hedonic Value Framework in Health Care [PDF]
Value in Health, 2017 In well-functioning markets, a hedonic pricing scheme can reflect the marginal valuation of various attributes of a differentiated product at market equilibrium. It serves as an important tool to inform pricing of a new product with a specific combination of attributes.
Anirban, Basu, Sean D, Sullivan
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