Results 61 to 70 of about 139,661 (306)

HUBUNGAN ANTARA HEDONIC SHOPPING VALUE, POSITIVE EMOTION, DAN PERILAKU IMPULSE BUYING PADA KONSUMEN RITEL

Jurnal Ekonomi dan Bisnis Airlangga, 2009
retail must be able to know how the decision process of purchase from the customer is. The customer buying decision process especially the decision that has characteristic impulse buying can be based by Hedonic Shopping Value and Positive Emotion.
Veronika Rachmawati
doaj   +1 more source

AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Generative artificial intelligence (GenAI) is quickly transforming travel planning; however, its outputs can include hallucinations, which are plausible yet false statements that can undermine user judgement. Eliminating hallucinations in GenAI technology is currently impossible.
Francisco Rejón‐Guardia, Sebastian Molinillo, Rafael Anaya‐Sánchez   +2 more
wiley   +1 more source

The Effect of Utilitarian Value and Hedonic Value on Teenagers Customer Loyalty at Manado Town Square [PDF]

, 2015
Study found adolescent population is growing very rapidly, and trends in the behaviour of teenager consumer shopping styles that consumptive cause marketers interested in knowing the values teenager sought in shopping. By knowing the values, marketers
Sangkoy, N. V. (Nancy), Tielung, M. V. (Maria)   +1 more
core  

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez, Flavia Braga Chinelato, Golnoush Zeidabadi, Marta Massi   +3 more
wiley   +1 more source

Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks

APMBA (Asia Pacific Management and Business Application)
This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention.
Lisa Charisa Batara, Retno Tanding Suryandari, Pram Suryanadi, Catur Sugiarto   +3 more
doaj   +1 more source

Investigating the effect of hedonic value and utilitarian value on impulse buying [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The present study aimed to investigate the moderating role of gender in the effect of hedonic value and utilitarian value on impulse purchase among customers of the Persian Gulf Cultural Tourism Commercial Complex.
neda zarin negar, Mohsen Najafi, maryam Rahmanifard   +2 more
doaj   +1 more source

Excessive Enterprise Social Media Use Behavior at Work: Role of Communication Visibility and Perspective of Uses and Gratifications Theory

IEEE Access, 2020
As the popularity of enterprise social media (ESM) increases in organizations, recent studies have shown that ESM may be excessively used at work, triggering negative consequences for employees and organizations. Drawing on uses and gratifications theory
Yuan Sun, Yanjun Liu, Justin Zhang
doaj   +1 more source

Moderating Effects of Sales Promotion Types [PDF]

BAR: Brazilian Administration Review, 2015
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions.
Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel, Wagner Junior Ladeira   +4 more
doaj   +1 more source

Pengaruh Hedonic Value Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada: 1903 – Heritage Dining) [PDF]

, 2016
This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch ...
Khuana, K. (Kevin)
core  

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source