Results 151 to 160 of about 4,048 (267)

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates how time perspective influences sustainable consumption among older consumers, a rapidly growing demographic. Across five studies, we find that older consumers are generally less likely than younger consumers to engage in sustainable consumption, largely because they adopt a shorter time perspective (Study 1 ...
Alessandro M. Peluso   +4 more
wiley   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu   +3 more
wiley   +1 more source

Agent‐Related Perceptions of Automated Versus Human Agents and the Role of Task‐Related Risk: A Meta‐Analysis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Firms often seek to replace human agents (HAs) with automated agents (AAs) for customer service, but customers still tend to react more negatively to AAs than to HAs. This meta‐analysis examines agent‐related perceptions (i.e., humanlikeness, warmth, and competence), which represent the key upstream customer reactions shaping downstream ...
Sandra Miederer   +3 more
wiley   +1 more source

The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley   +1 more source

INNOVATIONS IN THE HOTEL AND RESTAURANT BUSINESS

open access: yesInternational scientific journal "Internauka". Series: "Economic Sciences", 2021
openaire   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

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