Results 11 to 20 of about 2,003 (160)
Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood [PDF]
Innovative Marketing, 2020 Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior.
Melis Kaytaz Yiğit
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SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
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Factors influencing Impulse Buying Behavior.
International Journal of Orthopaedics Research, 2022 Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
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Why consumers behaved impulsively during COVID-19 pandemic? [PDF]
South Asian Journal of Marketing, 2022 Purpose – During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores.
Mohammad Anas +3 more
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Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [PDF]
مدیریت بازرگانی, 2016 Impulse buying behavior is one of main concepts in marketing. It is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors.
Mohammad Haghighi +3 more
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FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023 Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga +1 more
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Measuring social media impact on Impulse Buying Behavior
Cogent Business & Management, 2023 In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh +3 more
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Frontiers in Psychology, 2022 IntroductionOnline impulse buying behavior is an unplanned urge to buy a product or service in an online setting and it has several negative consequences for customers, such as guilt and financial distress, and e-commerce firms, such as higher returns ...
Nitin Simha Vihari +3 more
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Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior
SEISENSE Business Review, 2021 Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior.
Huzaifa Aslam +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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